Ten years in the past, Samsung modified the paradigm of the air options market with the introduction of draft-free cooling. Today, Samsung’s WindFree™ air conditioners stand at one other main turning level. While the newest mannequin delivers much more refined efficiency, its look has turn out to be calmer and extra restrained. Air conditioners are now not home equipment that merely assert their presence. Instead, they’ve turn out to be key inside parts that assist outline the character and high quality of an area.
Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to understand the practical innovation of WindFree Cooling — Samsung has continued to reshape the function of house home equipment. The second technology expanded home equipment into the realm of furnishings, essentially altering the panorama of residing areas.
What adjustments, then, does the third technology of WindFree air conditioners carry after a decade of innovation? This yr, Samsung launched the brand new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to person environments and life. At the identical time, its easy and restrained design gives a brand new interpretation of the connection between home equipment and residing areas.
The innovation and design excellence of the Bespoke AI WindFree Pro have been additional acknowledged by main worldwide design competitions, incomes Winner awards at each the iF Design Award 2026 and the Red Dot Design Award 2026.
Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group within the Digital Appliances (DA) Business to realize deeper perception into the journey behind the creation of the third-generation WindFree design.
“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation
Q. It has been 10 years since Samsung launched the world’s first WindFree design and altered the air conditioner paradigm. What was the design route behind the brand new 2026 AI WindFree air conditioner?
Yuna Park: The key idea that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner makes use of radar sensors to exactly acknowledge each customers and their residing environments, delivering essentially the most comfy expertise for every state of affairs. Inspired by architectural parts, we eliminated particulars that unnecessarily draw consideration and centered on making a product that naturally blends into its environment by means of distinctive materials expression.
“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”
— Yuna Park
Q. What visible and structural adjustments have been launched within the latest Bespoke AI WindFree lineup and what design parts have been upgraded?
Yuna Park: While the second-generation design emphasised the aesthetic worth of home equipment by means of its “canvas design,” which framed the entrance of the product like a murals, the third technology focuses on architectural expression that harmonizes with your complete house. We’ve simplified floor parts to their essence and redefined the connection between perform and house by means of refined dimensionality. The sculpted WindFree parts specific the product’s practical evolution, whereas the areas that work together with surrounding furnishings function richer materials expression to create a stronger sense of integration with the house.
