On July 22 at Galaxy Unpacked July 2026, Samsung Electronics launched Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9.
From foldables to smartwatches, Samsung’s newest Galaxy gadgets take totally different types however share the identical design philosophy — consolation.
Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to listen to how this method formed the brand new lineup.
Q. What had been the important thing design concerns for this yr’s Galaxy foldable lineup?
Today’s Galaxy gadgets are quicker and extra highly effective than ever. We thought-about how we may go one step additional to ship a extra pure and cozy expertise.
Slimness and lightness are important to creating a cushty person expertise, since they affect how naturally a tool opens, how snug it feels within the hand and the way simply it suits into on a regular basis life. That is why we take into account not solely the product itself, but additionally each second of the person expertise it creates.
From an aesthetic perspective, we utilized the idea of “Emotive Geometry.” This design method brings human heat to Galaxy’s easy, refined types, making a balanced design that goes past highly effective efficiency to attach with customers on an emotional stage.
Q. What drove the growth of the Galaxy Z sequence portfolio?
Across seven generations of foldable innovation, we’ve gained a deeper understanding of how individuals use their gadgets. As person expectations for foldables have turn out to be extra numerous, now we have additionally acknowledged that no single foldable can meet each want – One measurement doesn’t match all.
Some customers prioritize productiveness and multitasking, whereas others worth portability. Based on these insights, we expanded the Galaxy Z sequence lineup so every system may higher serve totally different priorities.
Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold but. What formed its exceptionally slim design?
The design idea behind the latest Galaxy Z sequence is “Emotive Slim” — an method that focuses not solely on lowering thickness, but additionally on how slim it appears to be like and feels in on a regular basis use.
We utilized a delicate slope to the body to make the foldable simpler to open and created a extra curved outer silhouette for a softer, extra snug grip. We additionally minimized the flat aspect profile to create a visually slimmer look.
Q. Why was a passport chosen because the design inspiration for the brand new Galaxy Z Fold8?
The basic passport is designed to be simple to hold, maintain with one hand and skim at a look. Those identical ergonomic ideas formed Galaxy Z Fold8, extending our give attention to consolation all through the system’s general structure.
When folded, it contains a 16:10 facet ratio optimized for one-handed use. Unfolded, it turns into a extra immersive 4:three show with balanced symmetry.
Q. How had been these colours chosen for the brand new Galaxy Z sequence?
Each colour was chosen to replicate the approach to life of the individuals every system is designed for. Violet Shadow provides Galaxy Z Fold8 Ultra a classy, refined look, whereas Lavender brings freshness and softness to Galaxy Z Fold8. Pink provides vibrant, playful vitality to Galaxy Z Flip8. Cream and Graphite spherical out the palette with timeless versatility.
Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?
If a smartphone lives within the hand, a smartwatch delivers its best worth when it’s snug sufficient to put on day-after-day. That’s why our method to the brand new Galaxy Watch sequence centered on refinement reasonably than reinvention, preserving our core design whereas enhancing the main points that matter most.
At the middle of Galaxy Watch is the cushion design. More than a form, it defines the watch’s…
