Internationale Funkausstellung Berline (IFA) — Europe’s largest client electronics commerce present held yearly in Berlin, Germany — is celebrating its 100th anniversary this yr. Launched in 1924 as a radio exhibition, IFA has reworked over a century into a shocking show of cutting-edge know-how that shares a particular bond with Samsung Electronics.
Home home equipment and electronics have adopted this evolution. What have been as soon as massive, cumbersome machines have since change into extremely superior, built-in gadgets and important companions in day by day life.
▲ Exterior view of the Messe Berlin exhibition grounds throughout IFA 2022
In the midst of this transformation, Samsung has positioned itself to guide the subsequent 100 years of innovation by seamlessly connecting cell gadgets, TVs and residential home equipment by means of SensibleThings1 — whereas providing enhanced management over gadgets by means of upgrades in Bixby,2 the corporate’s voice assistant which may now higher perceive advanced instructions based mostly on pure language.
IFA 2024 kicks off on September 6 beneath the slogan “Innovation for All.” Before its grand opening, Samsung Newsroom appeared again at IFA’s century-long journey of innovation and Samsung’s legacy of technological breakthroughs.
From Radio Exhibition to Innovation Hub for AI Devices
In its early days, IFA served as a platform for the German authorities to showcase rising radio know-how within the 1920s. Albert Einstein even delivered the opening speech in 1930.
▲ Albert Einstein throughout his opening speech for IFA in 1930 (photograph credit score: IFA web site)
This marked the start of a collection of breakthroughs together with the introduction of the world’s first automobile radio in 1932 and the primary coloration TV in 1937. World War II halted IFA for a number of years within the 1940s, however technological progress continued. In 1971, the present was renamed Internationale Funkausstellung to change into the IFA shoppers know at present.
The evolution of house home equipment has been equally outstanding. Refrigerators and washing machines are now not easy mechanical gadgets designed to scale back family labor. Innovations in compressors and motors — together with developments in digital parts, sensible options and connectivity — have turned these gadgets into subtle, high-tech instruments for contemporary residing.
Samsung first began exhibiting at IFA in 1991, showcasing screens, PCs and extra at a modest 43-square-meter sales space through the commerce present’s growth past radio and tv to incorporate digital media gadgets. Twelve years later in 2003, the corporate upgraded its sales space to a considerably bigger 3,600-square-meter one within the prime location of Hall 20. Since 2014, Samsung has completely occupied CityCube Berlin and is able to impress guests as soon as once more with its 6,000-square-meter sales space this yr.
Growing With IFA and Leading the AI Era With a Connected Ecosystem
Samsung’s presence at IFA has regularly elevated as the corporate launched groundbreaking applied sciences throughout house home equipment, TVs and cell gadgets. In 2006, the tech big showcased the Bordeaux TV, which established Samsung as the worldwide TV market chief. In 2011, the corporate launched the business’s first sensible TV and the Galaxy Note — the latter of which heralded the “phablet era” by blurring the road between smartphones and tablets.
Samsung unveiled the world’s first curved UHD TV and the corporate’s first smartwatch, the Galaxy Gear, at IFA 2013. Three years later in 2016, the launch of the Family Hub fridge with a big touchscreen marked the transition of house home equipment into superior Internet of Things (IoT) gadgets.
▲ Samsung Electronics’ SensibleThings sales space at IFA 2023
In 2014, Samsung had acknowledged the potential for related experiences to revolutionize shoppers’ lives and purchased SensibleThings only a month earlier than IFA 2014. Today, SensibleThings has since grown over a decade into…
