At KUKA’s headquarters in Augsburg, Germany, a brand new showroom transforms high-tech innovation into an immersive expertise. One of the world’s main robotics and automation firms, KUKA presents a hanging set up that mixes its robotics know-how with Samsung Electronics’ show options.
At the middle of the showroom, a kinetic artwork set up options two KUKA industrial robots shifting a 65-inch Samsung Smart Signage show in good synchronization. Positioned in entrance of a Samsung IEA Indoor collection 4K LED show composed of 64 cupboards, the panels open like a curtain to disclose vivid digital artwork throughout the large-scale backdrop. Content ranges from close-ups of performers to movement graphics and different dynamic visuals.
With a 2.0mm pixel pitch, the IEA collection show delivers sharp element and vivid shade, even at shut vary. The readability enhances the robot-led efficiency, permitting guests to see how exactly KUKA’s robots transfer, reply and animate visible content material.
In one other space of the showroom, 5 vertically mounted 105-inch Samsung QPDX-5K Smart Signage shows in a 21:9 format create a practical “production window” impact. The supersized screens give guests the sensation of trying instantly into an automatic manufacturing line, bringing the expertise of a manufacturing unit tour into the area. The set up presents one other instance of KUKA’s engineering capabilities, demonstrating how robotics will be introduced with precision and affect.
“We want to make complex technologies feel tangible and engaging while remaining flexible across different presentation formats,” mentioned Lorenz Löbermann, Global Lead Corporate Brand Management at KUKA Group. “Samsung displays meet these needs perfectly.”
The showroom additionally incorporates 16 Samsung VMC-R video wall shows, additional increasing the set up’s visible vary. MEDIA tek,1 the undertaking’s integration companion, custom-made and put in the Samsung resolution — combining LED, large-format LCD and video wall shows to create a cohesive and immersive expertise.
“Together with KUKA and MEDIA tek, we implemented a project that makes smart technology and quality accessible to everyone,” mentioned Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics Germany.
The showroom offers guests a extra direct approach to expertise KUKA’s improvements. Robots, shows and digital content material come collectively to point out automation in movement fairly than as a static idea. For KUKA, the area connects its engineering heritage with a extra accessible imaginative and prescient of automation — highlighting not solely what the methods do, however how they transfer, reply and create new potentialities for business.
Through a mixture of large-scale digital shows, robotics and dynamic content material, Samsung Electronics demonstrates how complicated concepts will be communicated with larger readability, affect and accessibility. The firm continues to point out how next-generation shows can form business environments and create extra partaking experiences.
