Samsung Electronics immediately introduced a brand new collaboration with MUNCH so as to add iconic artworks by Edvard Munch to Samsung Art Store. The digital assortment makes 37 masterpieces corresponding to “The Scream,” “The Dance of Life” and “Melancholy” — in addition to a number of uncommon works from the museum’s assortment — obtainable to hundreds of thousands of customers around the globe.
“Samsung creates products that inspire people and help them express themselves through design and culture,” mentioned Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”
Samsung Art Store Opens Up MUNCH Archives
Alongside Munch’s iconic masterpieces, the gathering provides a extra intimate view of Edvard Munch’s artistry with hardly ever seen works corresponding to “Garden with Trees” and “Two People at Table.” These works are a part of a group of treasures preserved within the museum’s archives, a lot of which have to be saved in rigorously managed environments to guard them from additional deterioration. Their situation makes them too susceptible for public show, even on the museum in Oslo.
“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” mentioned Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”
The assortment will likely be completely obtainable on Samsung’s Art TV lineup by Samsung Art Store, offering customers with an in depth take a look at Munch’s non-public world by permitting them to discover and show the artist’s hidden gems at dwelling.
Where Technology Meets Fine Art
Samsung is redefining the function of the TV within the dwelling by merging premium show know-how with elegant designs that mix naturally with any inside. As Samsung Art Store expands throughout the Art TV lineup, which incorporates The Frame, OLED, Neo QLED and Micro RGB,1 the corporate is connecting on a regular basis interiors with curated art work from main museums, galleries and artists.
Through Samsung Art Store, customers can entry greater than 5,000 artworks from famend artists and establishments, now together with works from MUNCH. Each piece is faithfully reproduced in top quality, permitting folks around the globe to take pleasure in artwork as a part of on a regular basis life. Current homeowners of appropriate Samsung TVs in Europe who’re new to Samsung Art Store can take pleasure in a complimentary 90-day subscription trial, offering speedy entry to the whole Munch assortment and the broader Samsung Art Store catalog.2
The artworks chosen from MUNCH will likely be obtainable worldwide on Samsung Art Store beginning June 1, 2026.
