From April 20 to 26 at Milan Design Week 2026 in Milan, Italy, Samsung Electronics is internet hosting “Design is an Act of Love,” an exhibition exploring the human facet of know-how. Presented as an open lab for experimentation and discovery, the set up reveals how know-how can combine meaningfully into on a regular basis life.
Spanning 12 immersive zones on the Samsung Design Open Lab in Superstudio Più, the house embodies the corporate’s human-centric “Expressive Design” strategy.
Samsung Newsroom captured how the exhibition indicators a brand new chapter — the place know-how blends seamlessly into day by day life.
Upon entry, The Welcome Show engages guests with a synchronized efficiency throughout a number of gadgets — every paired with its personal display screen — reflecting Samsung’s AI imaginative and prescient. Uniting completely different intelligences, types and expressions, the show creates a deeply human symphony of non-public and shared AI gadgets.
The journey continues with Unfold Your Story, the place an expressive spectrum of shade throughout Samsung’s foldables illustrate various life and particular person identities.
In the Wearable Intelligence and Culinary Intelligence zones, the corporate highlights ideas supporting bodily and emotional well-being — from wearables to AI-powered culinary experiences.
At the middle of the exhibition, The Forum hosts discussions alongside video clips highlighting the views of Samsung’s design leaders. Nearby, the XR Experience zone — powered by Android XR — invitations guests to increase their world via Galaxy XR.
The exhibition then unfolds into two contrasting audio-visual zones. Transparent Symphony options Samsung’s clear Micro LED shows, dissolving bodily boundaries and mixing seamlessly into the setting.
All That Music brings collectively audio system, screens and audio-visual ideas — together with Music Studio 5 and seven — the place sound and visuals come collectively in concord, evoking a way of analog emotion. Across each areas, a full spectrum of design languages emerges — from minimal and refined to daring, iconic and colourful — every providing a unique interpretation of Expressive Design, reflecting the variety of the folks Samsung designs for.
In each environments, AI generates content material that adapts to the house, the music and the second, providing all the pieces from immersive atmospheres to info, and even the presence of a companion behind the scenes.
In Two Expressions of the Same Technology, two design archetypes of a 130-inch Micro RGB show are offered. Built on the identical breakthrough know-how, they present how efficiency and individuality can coexist.
Artful Living, conceived like a gallery, options the S95H OLED TV with Music Frame+. Here, screens convey artwork and content material to life as storytellers of persona, that means and emotion. Beyond the display screen, customizable frames can remodel the TV to adapt to completely different houses, tastes and inside types — celebrating the fantastic thing about one of many thinnest OLED shows available on the market and enhancing its floating, creative presence.
In A Glimpse of Tomorrow, guests discover a future formed by design and know-how. The zone displays Samsung’s human-centered design strategy, providing a way of what lies forward.
The expertise concludes with The Goodbye Show, the place the Luna AI residence machine greets guests one final time. This quick, emotional but playful finale — gentle, colourful and unapologetically pop — doesn’t take itself too significantly. It reminds guests that know-how is not only about efficiency, however…
