Galaxy Unpacked 2025 in San Jose, California, set the stage for the following wave of AI-powered experiences with Galaxy AI.
On January 22, Samsung Electronics introduced the discharge of the Galaxy S25 collection, that includes vital {hardware} upgrades and ushering in a brand new period of AI-driven innovation. These developments empower customers to unlock new realms of creativity, forge deeper connections and streamline on a regular basis duties like by no means earlier than.
The Galaxy S25 collection transcends the idea of a smartphone to develop into a platform for AI integration, with Galaxy AI set to redefine on a regular basis experiences via personalised, significant and human-like interactions.
▲ TM Roh, President and Head of the MX Business at Samsung Electronics, delivers his keynote handle at Galaxy Unpacked 2025.
“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” mentioned TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, throughout his keynote handle. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalized, intuitive and natural mobile experience than ever before.”
Samsung Newsroom explored how the Galaxy S25 collection is setting new requirements with intuitive options that reshape the way in which individuals work together with know-how.
New Ways To Get Things Done: AI That Learns, Adapts and Delivers
At the guts of the Galaxy S25 collection is the evolution of its AI capabilities, powered by the next-generation One UI 7 working system. This improve introduces superior options designed to make duties simple and intuitive. For instance, the newly launched Now Brief learns person routines and delivers custom-made info like train updates, translations, music and extra, on to the lock display screen, eliminating the necessity to toggle between a number of apps.
▲ Drew Blackard, VP of Product Management at Samsung Electronics America, introduces the viewers to the Galaxy S25 collection’ many superior Galaxy AI options.
Another game-changing function is AI Select, launched for the primary time on the Galaxy S25 collection. Accessible via the Edge Panel, AI Select features as a private AI assistant, able to summarizing prolonged articles in seconds or aiding in inventive duties like producing colourful photos with Drawing Assist.
With One UI 7, the Galaxy S25 collection’ built-in multimodal AI acknowledges pure language, photos and textual content, enabling customers to work together naturally and obtain extra with minimal effort. This means its clever options may be triggered by easy voice instructions. For occasion, saying “My eyes are tired” prompts the Galaxy S25 collection to activate the blue mild filter, whereas “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to find the specified picture.
▲ Gallery Search (high) and the music recognition functionality added to Circle to Search (backside)
Circle to Search has additionally been enhanced to determine music enjoying on-screen without having to open a separate app.
While watching YouTube movies, customers may subject voice instructions like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the placement on to Samsung Notes.
▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.
The Galaxy S25 collection contains a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands person preferences and routines whereas safeguarding information. What’s extra, the Galaxy S25 collection adopts C2PA (Coalition for Content Provenance and Authenticity) requirements, reinforcing transparency and belief and guaranteeing privateness stays a high precedence on this AI-driven digital period.
▲ Jay Kim, EVP and Head of Customer…
