Samsung Electronics, along with world healthcare firm Abbott, is bringing immersive prolonged actuality (XR) experiences to blood donation surroundings, utilizing Galaxy XR to make the method extra snug and fascinating for donors.
On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation marketing campaign at Samsung Digital City in Suwon. In the marketing campaign held in recognition of World Blood Donor Day, Samsung workers skilled immersive meditation content material whereas donating blood, with Korean Red Cross personnel on-site all through the occasion.
Following the XR-powered blood donation marketing campaign in Korea, Samsung and Abbott are making ready to broaden this system by upcoming activations at main world occasions within the United States and Malaysia. These efforts intention to carry the Galaxy XR donation expertise to extra donors, healthcare professionals and blood financial institution stakeholders all over the world.
Enhancing the Blood Donation Experience
After placing on Galaxy XR, donors enter a chilled, Zen garden-inspired atmosphere. Using solely gaze-based interplay — no controllers, no hand gestures — they plant digital flower seeds just by taking a look at them. Over three to 5 minutes, flowers and bushes bloom round them as music created in collaboration with the Chicago Symphony Orchestra performs within the background.
“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” stated James Pak, VP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”
“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” stated Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”
Expanding Access to XR-Powered Donation
Since 2016, Abbott and Red Cross organizations have carried out blood donation campaigns in almost 30 international locations. Building on that basis, Samsung and Abbott have launched Galaxy XR into donation settings throughout a number of international locations, with momentum rising forward of main upcoming occasions.
“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” stated Geunwoo Park of the Networks Business at Samsung Electronics, who donated in the course of the marketing campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”
“It was a unique experience to try Galaxy XR while donating blood,” stated Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”
Looking Ahead
The initiative continues to scale. At Augmented World Expo (AWE) in Long Beach, California, operating June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation expertise to 1000’s of attendees from throughout the XR ecosystem. Later in June, the initiative can be showcased on the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, the place greater than 100 blood financial institution decision-makers from all over the world could have the chance to share the use instances.
Through these engagements, Samsung and Abbott are working to broaden…
