Home IT Hardware Assets How Samsung OLED TV Achieved Pantone® Validated

[Interview] How Samsung OLED TV Achieved Pantone® Validated

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Great artwork invitations a better look, the place texture, tone and shade all contribute to its depth and character. Preserving these qualities on a TV display screen takes steadiness, subtlety and precision.

S95H, the most recent flagship OLED TV, just lately earned Pantone Validated ArtfulColor certification, a designation awarded to TVs, shows, cameras and printers that reproduce shade with a excessive diploma of constancy underneath managed lighting circumstances. That means stunningly exact colours when watching content material and a sensible, museum-like expertise when displaying artwork.

2026 OLED TV S95H has earned Pantone Validated ArtfulColor certification for faithful color reproduction. S95H displays The Pink Cloud by Henri Edmond Cross.
▲ 2026 OLED TV S95H has earned Pantone Validated ArtfulColor certification for devoted shade copy. S95H shows The Pink Cloud by Henri Edmond Cross.

The certification is a very vital milestone for Samsung OLED, as S95H is engineered to ship deep distinction, exact shade expression and an unparalleled, distraction-free viewing expertise. The TV’s deeper blacks and Glare Free know-how assist protect textures and tonal variation, making artwork really feel extra immersive on display screen.

To study extra about what this implies for the art-viewing expertise, Samsung Newsroom spoke with Ed Hattenberger, OEM Senior Color Scientist and Matt Knoll, OEM Technical Director, at X-Rite Pantone. They share how Pantone Validated ArtfulColor is evaluated, why shade constancy issues for viewing artwork and the way show efficiency can form the best way art work is skilled at residence.

Q. Could you inform us a bit about your position at Pantone and the work you do?

Hattenberger: As an OEM Senior Color Scientist at X-Rite Pantone, I’ve spent greater than 15 years specializing in Pantone shade growth requirements and in bringing real-world colours into the digital realm. I additionally led the innovation of varied digital shade merchandise at Pantone, together with the Pantone Validated program.

Knoll: I’m an OEM Technical Director for X-Rite Pantone. I’ve greater than 20 years of expertise in {hardware} and firmware growth at X-Rite, with a lot of my work targeted on reflective shade measurement and show calibration merchandise.

Pantone evaluates display performance under controlled lighting conditions as part of the Pantone Validated ArtfulColor process.
▲ Pantone evaluates show efficiency underneath managed lighting circumstances as a part of the Pantone Validated ArtfulColor course of.

What Art Can Reveal About a Display

Q. What does Pantone Validated ArtfulColor consider and what does the validation imply for a show?

Hattenberger: Pantone Validated ArtfulColor evaluates the power of shows to faithfully render on-screen colours to match an intensive vary of bodily Pantone Colors and Skin Tones underneath managed lighting circumstances. For shows, Pantone Validation signifies that a product’s shade copy has been measured towards Pantone’s reference shade information and meets outlined efficiency thresholds for shade constancy and consistency.

Knoll: Displays that earn ArtfulColor standing reproduce the check colours with a excessive diploma of visible accuracy, leading to a detailed perceptual match between the on‑display screen picture and the bodily shade pattern.

Pantone ArtfulColor certification tests and confirms that the display can reliably reproduce real-world Pantone colors under controlled lighting conditions, similar to actual exhibition environments.
▲ Pantone ArtfulColor certification assessments and confirms that the show can reliably reproduce real-world Pantone colours underneath managed lighting circumstances, just like precise exhibition environments.

Q. What variations can viewers really see when viewing a Pantone Validated ArtfulColor TV versus one that’s not?

Hattenberger: A Pantone Validated ArtfulColor TV delivers extra exact, reliable visuals, particularly for art work and pictures. Viewers can count on cleaner neutrals, extra lifelike pores and skin tones and shade saturation that higher mirror the artist’s intent. These shows additionally protect shadow element, so each brushstroke and shade seem extra pure and constant.

Q. Why does shade constancy matter extra when a TV is used to show artwork and pictures?

Knoll: In artistic work, shade isn’t incidental. Color, steadiness and slight variation all form how a chunk is skilled. That is why shade…



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