UltraViolet is a digital rights authentication system developed by the movie industry to give consumers access to the content they have purchased across a number of devices. It sounds straightforward enough, but when we bought a Blu-ray copy of Horrible Bosses in order to see how well UltraViolet is implemented, we found it to be too tied down to proprietary apps, its access limited in too many ways, and the viewing experience subpar. It’s a hassle.
Here’s how UltraViolet works: when you buy a Blu-ray movie, a piece of paper inside the case provides you with a 12-digit code and directs you to a website. This is when you will meet Flixster, the multi-platform app you won’t be able to shake for the duration of your UltraViolet experience. You must create an account with the website in order to redeem your various digital copy rights, and then download the provided programs in order to view the digital version of the movie.
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