Samsung Electronics immediately introduced a brand new international collaboration between Samsung Art Store and Moomins, introducing an unique digital artwork assortment that includes the enduring and beloved Moomin characters created by Finnish artist and author Tove Jansson.
Available on Samsung Art Store, the gathering includes a curated collection of 60 artworks designed to deliver the fantastic world of the Moomins and Moominvalley into tens of millions of houses throughout the globe by way of Samsung Art TVs.
Known for his or her distinctive and enduring attraction, the Moomins have remained a beloved international sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to broaden its providing of worldwide acknowledged content material, giving customers new methods to personalize their areas via artwork and fan-favorite characters.
As extra individuals look to make their houses really feel extra private and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a major instance. With this addition, customers can now deliver one of many world’s most beloved fictional universes into their houses.
“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” mentioned Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”
The assortment includes a curated collection of unique Moomin paintings spanning a long time of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the unique novels within the 1940s to watercolor paintings from beloved image books and canopy illustrations, the gathering celebrates the wealthy creative legacy of the Moomins throughout generations. The assortment additionally contains more moderen interpretations of the Moomin world, serving to deliver basic and up to date works collectively in a single expertise.
“At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” mentioned James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”
Samsung Art TVs — together with OLEDs1 now supported beginning in 2026 — sit on the heart of the expertise, seamlessly displaying paintings within the trendy house. Samsung Art Store’s rising assortment spans genres and eras, redefining how artwork is found and skilled.
Availability
The Moomins assortment shall be accessible globally on Samsung Art Store from May 18.
