In a vogue trade pushed by speedy manufacturing and quick product cycles, Korean model PLEATSMAMA has made sustainability a part of its method to innovation. Known for its pleated luggage, the model was the primary in Korea to introduce a 3D knitting approach utilizing recycled yarn made out of discarded plastic bottles, embedding sustainability all through its supplies and manufacturing course of.
Recently, PLEATSMAMA expanded that method to its retail areas by introducing Samsung Electronics’ Color E-Paper, a next-generation signage answer designed to scale back paper point-of-purchase (POP) supplies and printed guides.
“Samsung Color E-Paper is a solution that can transform the retail environment.”
– Jong-mi Wang, founder and CEO of PLEATSMAMA
In Seoul’s Samcheong-dong neighborhood, conventional Korean hanok buildings stand alongside up to date galleries, cafés and boutiques. The space’s mix of heritage and fashionable creativity makes it a becoming dwelling for PLEATSMAMA’s flagship retailer and its philosophy of considerate design and accountable residing.
Samsung Newsroom met with Jong-mi Wang, founder and CEO of PLEATSMAMA and Min-kyung Lee, supervisor of the Samcheong retailer, to find out how Color E-Paper is extending the model’s sustainability efforts into its retail area.
Turning Sustainability Into Everyday Practice
PLEATSMAMA makes use of 3D knitting know-how to type every bag with minimal chopping and stitching, serving to cut back material waste. The model needed to convey the identical method to retailer operations, the place printed POP supplies are regularly changed with new product launches and promotions.
Color E-Paper emerged as an answer. The ultra-low-power digital signage incorporates a paper-like texture that blends naturally with retailer interiors whereas permitting content material to be simply up to date after set up. The product additionally aligns with PLEATSMAMA’s deal with useful resource circulation, with 55% of its housing supplies consisting of recycled plastic.
Launched earlier this 12 months, the 13-inch mannequin is the world’s first show to make use of bio-resin derived from plankton oil1 — lowering carbon emissions throughout materials manufacturing by greater than 40% in contrast with typical petroleum-based plastics.2
“What issues most is that sustainability is not restricted to one-time campaigns
— it has turn out to be part of on a regular basis operations.”
“Operating a store means constantly producing seasonal POP materials and guides, many of which are used only briefly,” stated Wang. “As we looked for ways to communicate our brand message while reducing unnecessary resource use, we came across Samsung Color E-Paper and realized it could be a meaningful solution.”
Retail areas use extra paper posters than many may count on. With Color E-Paper, retailer workers can simply replace promotional pictures, product info and model content material with out repeatedly printing new supplies. Wang described the shift as an essential step towards making sustainability a part of on a regular basis operations moderately than a one-time marketing campaign.
Unlike printed signage, Color E-Paper permits content material to be up to date mechanically by preset playlists and schedules. At its Samcheong retailer, PLEATSMAMA makes use of the 32-inch show to share “PLEATSMAMA Q&A” content material in Korean, English and Japanese, serving to native and worldwide guests higher perceive the model.
“Japanese customers tend to spend more time in the store and carefully read the Japanese-language content,” stated Lee. “Color E-Paper has made it simpler to share product care directions and…
