Style DNA, an AI-powered vogue stylist app, creates a personalised fashion profile from a single selfie. The app is especially helpful for individuals considering seasonal coloration evaluation, a course of used to find out the most effective colours to enhance a person’s pores and skin tone. This service might be costly, with consultants charging upwards of $300. However, using AI has the potential to considerably scale back the fee.
By analyzing your complexion and facial options, Style DNA can decide your seasonal coloration kind (corresponding to Light Summer or Dark Autumn) and suggest appropriate clothes types.
Additionally, the app provides options corresponding to customized procuring suggestions and wardrobe administration. It can counsel outfits primarily based in your peak and physique kind, in addition to gadgets in your present wardrobe, which you’ll be able to scan together with your cellphone digital camera and add to the platform. The app may even assist stop impulse purchases whereas procuring by permitting you to take pictures of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova informed TechCrunch.
The app just lately built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You can ask particular questions on what to put on to totally different occasions or, for instance, what colours work finest with inexperienced cargo pants.
Style DNA suggests clothes from its market of over 150 retailers–H&M, Zara, Old Navy, Urban Outfitters, and extra– and pairs it with gadgets you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the method is much like RAG (Retrieval Augmented Generation), which entails combining Large Language Models (LLMs) with conventional databases. In this occasion, Style DNA is educated utilizing info corresponding to present vogue tendencies, experience from skilled picture consultants, and a dataset of hundreds of thousands of photographs to assist the AI comprehend materials and perceive how totally different patterns and cuts look on numerous physique sorts. Style DNA makes use of ChatGPT 4.zero as its LLM.
The firm has different plans within the pipeline, together with the discharge of a male model of the app and a brand new characteristic that recommends outfits primarily based on the consumer’s location and the present climate circumstances.
Since its launch in 2022, Style DNA has amassed 3.2 million downloads, over 300,000 lively customers, and 70,000 paying subscribers. The firm beforehand secured €3.Four million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You can obtain the app on the App Store and Google Play Store.
