Samsung Electronics, a Worldwide Olympic and Paralympic Partner, is bringing the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 into on a regular basis life by means of a city-wide out-of-home promoting in Milan.
As a part of Samsung’s international “Open always wins” marketing campaign,1 the takeover transforms streets, squares and transit hubs right into a dwelling canvas — putting the power and anticipation of the upcoming Olympic and Paralympic Winter Games instantly into the rhythm of metropolis life.
Featuring Team Samsung Galaxy athlete ambassadors, the visuals have a good time the drive, resilience and openness on the coronary heart of the Olympic and Paralympic Winter Games. The sequence highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), having fun with their valuable moments on their Olympic journey with ‘Victory Selfies’ captured on the Galaxy Z Flip7.
Running throughout ten key places together with Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home promoting brings the thrill of winter sports activities past competitors venues and into the center of the host metropolis. The promoting marketing campaign runs from February 1 to February 28, with choose places together with San Babila – Durini till March 15 and Duomo di Milano till March 31.
As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with native expression — opening up moments that matter and bringing individuals nearer to the thrill of the Games.
Locations for the out-of-the residence promoting:
- Duomo di Milano
- Bastioni di Porta Venezia
- Corso Como – Porta Garibaldi
- Pirelli 39
- Cadorna – Via Carducci – San Nicolao
- Via San Paolo
- Corso Venezia – Via Senato
- San Babila – Durini
- Largo La Foppa
- Palazzo Odeon
