The brief documentaries discover every sport’s iconic subcultures and their shared perception in openness
Samsung Electronics, a Worldwide Olympic and Paralympic Partner, in the present day launched a brand new documentary collection designed to highlight skateboarding, breaking and browsing on the Road to Paris 2024. The collection, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), will characteristic three brief docu-series: “Concrete Dreams,” “Breaking Boundaries” and “The Next Wave.”
The first within the collection, “Concrete Dreams,” which spotlights the skateboarding neighborhood’s journey to the Olympics, is now reside on Samsung’s YouTube Channel and might be screened for followers on the SLS San Diego championship tour occasion on April 20. The breaking and browsing collection might be launched on April 25 and May 21, respectively, and premiere at PBT’s Atlanta occasion and WSL’s occasion in Tahiti.
Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, U.S.) and lots of extra, the venture celebrates the communities that lie on the coronary heart of every sport as they get set to open themselves to the world this summer time.
This new venture is a key a part of Samsung’s Olympic and Paralympic Games Paris 2024 marketing campaign, ‘Open always wins,’ which claims that with an open thoughts, something is feasible — a motto these communities reside by daily. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the enduring subcultures of every sport, their shared perception in openness and the impression that being a part of the Olympic Games has on their communities — previous, current and future.
The synopsis of the skateboarding documentary unveiled in the present day is as follows:
- Concrete Dreams: From the start of avenue skateboarding within the 1980s to its consecration on the Olympic Games Paris 2024, that is the story of a neighborhood constructed on one unstated rule — respect. It encourages you to see the world otherwise, to go create and at all times get again up, irrespective of how usually you fall.
The synopses of the following documentaries within the collection are as follows:
- Breaking Boundaries: As breakers prepare for his or her Olympic Games Paris 2024 debut, that is the story of a world neighborhood born from the streets and capturing for the celebrities. It is a celebration of breaking as an explosion of vitality and soul that offers you a way of expression and belonging and encourages you to do one thing we’ve by no means seen earlier than.
- The Next Wave: Surf legends and icons within the making share their story as they embark on their journey to Paris 2024. It is the last word love story between them and the ocean as they put together to take that leap and a celebration of surf as a lifestyle, handed all the way down to generations, and a tradition that has not solely survived however gotten stronger.
“Samsung is excited to support the skateboarding, breaking and surfing communities on their incredible journey to Paris 2024,” stated Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to tell their stories and help shine light on these communities to wider audiences through this docu-series. We hope they inspire many to push boundaries, support each other and always stay open.”
“We were really excited to partner with Samsung on this docu-series and share our story and our culture with the whole world,” stated Tim Greenberg, WSL EVP, Content Strategy and Production. “Surfing is unlike any other sport on the planet. This is such an amazing opportunity to open up our community and celebrate what brings us all together.”
“This is an enormous yr for us and our sport. The future of ladies surfers is absolutely shiny, and the Olympic Games give us that…
