Samsung Electronics at the moment introduced the opening of its “Design is an Act of Love” exhibition at Milan Design Week 2026. Structured throughout 12 immersive zones within the Samsung Design Open Lab at Superstudio Più in Milan from April 20-26, the exhibition marks a brand new chapter within the firm’s evolving design imaginative and prescient by providing views on how design can reply to evolving human wants and behaviors.
An Open Laboratory for Design Exploration
Conceived as an open laboratory, the exhibition welcomes guests to Samsung’s design method, providing an area of exploration, experimentation and discovery. Rather than a completed assertion, the exhibition displays a second inside an ongoing journey, providing an early glimpse into how Samsung is shaping new methods of dwelling by way of design.
Each of the 12 immersive zones presents a definite exploration of how design can form on a regular basis life. The zones are organized round the important thing expertise dimensions of Human Centricity and Expressive Design, which function the primary touchpoint in showcasing Samsung Design’s imaginative and prescient.
Within these zones, a collection of artistic explorations illustrates concepts, potentialities and future instructions. Through this method, Samsung Design is making its imaginative and prescient tangible, inviting guests to have interaction with design as an evolving, human-centered follow.
Human-Centricity and Expressive Design
Samsung Design is increasing its method past person expertise, with a higher concentrate on how folks stay and expertise on a regular basis life.
“Design ought to mirror the range of humanity — embracing completely different existence, values and methods folks stay,” stated Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”
At the core of Samsung’s imaginative and prescient is a human-centered method to AI — captured by way of the formulation AI x (EI+HI) — the place its true worth lies not within the expertise itself, however in how it’s guided by human intention, empathy and creativeness.
While the exhibition explores new instructions in design, it displays a philosophy that has guided Samsung for over 30 years — inserting folks on the middle of innovation. The concepts introduced lengthen that basis, translating it into new and evolving methods of dwelling.
Design Is an Act of Love, With 12 Immersive Zones
More than 120 merchandise throughout 36 classes are being showcased on the exhibition’s 12 zones, spanning each design ideas and merchandise at the moment accessible available in the market.
Highlights from the exhibition embody:
- The Welcome Show: A coordinated show expertise introducing Samsung’s imaginative and prescient for AI as a unified system that brings collectively private and shared AI throughout units and environments.
- Unfold Your Story: An exploration of Galaxy’s foldable design throughout a spectrum of shade, kind and expertise, capturing various existence and new methods to stay, create and join.
- Wearable & Culinary Intelligence: Design explorations that reply to various existence, starting from private units comparable to wearables to linked kitchen and dwelling environments.
- Transparent Symphony & All That Music: Immersive audio-visual zones that includes clear audio system and screens with Music Studio 5 and seven and a variety of idea designs, the place various parts come collectively in concord and music interprets analog emotion right into a cohesive digital expertise.
- Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB show, constructed on the identical breakthrough expertise, demonstrating how efficiency and individuality can coexist.
- Artful Living: A imaginative and prescient of dwelling the place screens turn out to be expressive mediums of persona,…
