Samsung Electronics at present introduced a brand new international video marketing campaign underneath the theme “Your Companion to AI Living.”
Introduced at The First Look throughout CES 2026, “Your Companion to AI Living” displays Samsung’s imaginative and prescient for AI improvements. The marketing campaign highlights how Samsung’s AI expertise, linked services and products seamlessly combine into on a regular basis life and provide a brand new way of life that helps take care of customers and their family members. It additionally focuses on Samsung’s pursuit of AI improvements that anticipate consumer wants and supply personalised options throughout its ecosystem of gadgets, platforms and providers.
“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” mentioned Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”
The marketing campaign features a sequence of three humorous movies targeted on well being, household and pet care. The movies join with clients by illustrating how Samsung’s AI capabilities, included into its choices, assist elevate clients’ each day lives.
For health-conscious customers, the Antioxidant Index,1 obtainable via Galaxy Watch8 and the Samsung Health app, is proven serving to individuals verify their wellness standing and obtain personalised meal recommendations to take care of wholesome consuming habits. Additionally, the AI Food Manager2 within the Bespoke AI Refrigerator Family Hub simplifies ingredient administration and gives tailor-made recipe suggestions.
For pet house owners, Now Brief3 is proven reminding customers to stroll their canines and data stroll routes and length intimately, via integration with Pet Care4 on the SmartThings app.
For households, the Call Screening characteristic on Galaxy smartphones is proven helping aged relations in avoiding undesirable calls, equivalent to potential voice phishing makes an attempt.5 These movies are being showcased on screens throughout main international landmarks equivalent to Times Square in New York and Piccadilly Circus in London, in addition to on Samsung’s official social media channels, together with YouTube and Instagram.
