Samsung Electronics at the moment introduced that Prime Video would be the first streaming service to supply HDR10+ ADVANCED1 on supported titles globally starting August 2026, with the service being first accessible on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) normal — designed to ship brighter, extra immersive image high quality for supported films and reveals — brings the advantages of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the primary time.
“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” stated Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”
HDR10+ ADVANCED is the subsequent evolution of the HDR10+ normal and is particularly designed to empower at the moment’s most superior televisions — which have achieved ever bigger display sizes, increased peak brightness, higher colour depth and elevated processing energy — whereas satisfying the necessities of main content material distribution providers. The normal preserves the creator’s intent throughout suitable shows whereas delivering a extra dynamic, lifelike viewing expertise for supported content material.
It additionally introduces two highly effective capabilities for purchasers. Enhanced Overall Brightness makes use of prolonged statistical metadata to make fuller use of at the moment’s premium TV brightness capabilities, delivering brighter, extra exact HDR throughout the complete tonal vary. Additionally, AI-driven tone mapping preserves shadow element in darker scenes and delivers the heightened brightness that sports activities and motion content material calls for.
Meanwhile, Intelligent Motion Smoothing makes use of scene-by-scene metadata to permit suitable shows to dynamically alter movement processing — preserving the cinematic really feel of movie content material whereas delivering easy, pure movement for sports activities, motion and different fast-moving scenes.
“At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,” stated BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”
The collaboration builds on the profitable launch of HDR10+ on Prime Video in December 2017, when Prime Video turned the primary streaming service supplier to supply HDR10+ to clients. The launch made Prime Video’s whole HDR library accessible in HDR10+ on Samsung’s 2017 UHD TV lineup, utilizing dynamic metadata to ship enhanced distinction and colour. Since that launch, the HDR10+ normal has grown to embody 183 adopter corporations and greater than 22,000 licensed merchandise.
HDR10+ ADVANCED will likely be built-in into Samsung’s product lineup beginning with 2026 TV fashions, with help deliberate for future merchandise because the HDR10+ ecosystem continues to develop. The rollout builds on Samsung’s 20-year management within the international TV market, reflecting the corporate’s continued dedication to advancing show know-how and bringing premium viewing experiences to customers worldwide.2
For extra data on Samsung TVs, please go to www.samsung.com. For extra details about HDR10+ ADVANCED, please go to hdr10plus.org/superior.
