Samsung Electronics at the moment introduced the worldwide launch of The Frame (HL03H mannequin) at HITEC 2026, the biggest and longest-running worldwide hospitality expertise occasion, held from June 15-18 on the Henry B. González Convention Center in San Antonio, Texas. Designed for resorts and premium industrial areas, the brand new mannequin brings the world’s first Art TV to Samsung’s hospitality TV lineup. It serves as each a premium show and a design characteristic, including paintings, leisure and linked resort companies to visitor rooms and shared areas.
“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” mentioned Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”
A Hospitality Display Designed for Premium Spaces
With this hospitality mannequin, Samsung brings the award-winning design and performance of The Frame to resorts and company environments. The show combines 4K QLED image high quality with a refined kind that matches naturally into premium interiors. Its Anti Glare panel reduces undesirable reflections, whereas the Slim Fit Wall Mount permits the TV to take a seat near the wall for a clear, gallery-like set up. The Frame eliminates the necessity for a separate One Connect Box by integrating key connection parts into the show, supporting easier set up in hospitality areas. Optional magnetic bezels permit resort operators to customise the body to match the temper and design of every house, as effectively.1
Collection Hub offers The Frame its distinct worth as an Art TV for hospitality environments, permitting resort operators to show chosen paintings, images or model visuals when the TV just isn’t in energetic use. Generative Wallpaper lets friends create AI-generated backgrounds for the display, including a custom-made contact to their room expertise. Together, these options assist every show develop into a part of the room’s design, whether or not presenting hotel-curated visuals or AI-generated imagery chosen by friends.
As Samsung’s most premium hospitality TV providing, The Frame for resorts is the primary mannequin in Samsung’s resort TV lineup to help Generative Wallpaper and Live Translate. Live Translate helps worldwide vacationers comfortably watch native broadcasts or Samsung TV Plus with subtitles of their most well-liked language. The result’s extra accessible native content material for customers touring abroad.2
Beginning with Samsung’s 2025 resort TV lineup and lengthening to the HL03H mannequin, Google Cast and Apple AirPlay help permits friends to share content material from a smartphone or pill to the in-room TV by scanning an on-screen QR code. No separate login is required and gadget connection info is mechanically deleted upon checkout to assist defend visitor privateness.3
Managing Hospitality Features From One Platform
LYNK Cloud, Samsung’s complete hospitality cloud resolution, helps resort groups monitor TV standing in actual time, replace on-screen companies and distribute guest-facing content material throughout linked shows from a central platform.4
With the help of LYNK Cloud, friends can entry digital concierge options, ebook resort companies and order room service by way of the in-room TV. This offers resorts one other method to join friends with property companies instantly from the show.
LYNK Cloud additionally consists of Business Intelligence, a characteristic that helps resort groups perceive how friends use in-room TV companies, together with regularly ordered menu objects or in style TV channels. These insights can help extra related choices and assist establish new income alternatives.
Furthermore, LYNK Cloud helps Collection Hub administration on hospitality mannequin of The Frame. With it, resort groups can…
