Samsung Electronics immediately introduced the launch of “Help Me Choose,” a digital instrument designed to information customers in choosing the best laundry answer based mostly on their particular person wants and way of life preferences.
With just some clicks, the instrument evaluates suitability throughout product varieties together with washers, dryers, washer & dryer units and all-in-one combos, empowering customers to make smarter choices based mostly on real-time product suggestions.
“Today’s consumers have a wide array of laundry needs and preferences, and that means there is no one-size-fits-all solution,” mentioned Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team for Digital Appliances (DA) Business at Samsung Electronics. “By simplifying the decision-making process and offering a more intuitive product discovery journey, the ‘Help Me Choose’ tool makes it easy to find the best fit.”
Designed for a Range of Modern Lifestyles
Samsung has frequently expanded its washer portfolio to satisfy the wants of various markets and life — from compact fashions for individuals dwelling alone to high-capacity home equipment for bigger households.
When customers procuring on-line, nevertheless, the big selection of accessible fashions can typically make the choice course of overwhelming. Reflecting the rising pattern of on-line searching for residence home equipment and the increasing number of shopper life worldwide, the brand new instrument guides customers via a collection of lifestyle-based questions, corresponding to how massive their family is, how usually they do laundry in per week, how a lot house is offered and what values, like power or time saving, are most necessary to them. Based on these responses, customers can obtain tailor-made suggestions from Samsung’s lineup of washing machines obtainable of their area.
For instance, if somebody lives alone, owns a pet and values house effectivity, the instrument can advocate the Bespoke AI Laundry Combo. This is as a result of it gives an environment friendly laundry expertise by finishing each washing and drying in a single unit, avoiding the necessity for 2 separate machines, whereas additionally providing the Pet Care and AI Wash & Dry1 cycles.
Availability
Help Me Choose will roll out on Samsung.com in choose world markets beginning in January, with broader availability to observe.
Samsung additionally plans to increase the expertise to extra product classes beginning within the first half of 2026, serving to customers make assured, knowledgeable buy choices extra conveniently.
