Samsung Electronics is internet hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15–16, providing media and business professionals an early, hands-on take a look at its newest AI-powered TV, show and audio improvements forward of their world rollout.
Now in its 15th yr, the Tech Seminar brings collectively main specialists to expertise Samsung’s latest applied sciences in a real-world setting. This yr’s occasion focuses on how AI is reshaping the position of the display screen — making it extra adaptive, responsive and related in on a regular basis life.
Across its 2026 lineup, Samsung is increasing AI-powered capabilities to all TV fashions, reinforcing its dedication to creating clever, customized viewing experiences extra broadly accessible.
Making the Screen More Helpful With Vision AI Companion
At the middle of this yr’s seminar is Vision AI Companion (VAC), Samsung’s built-in AI platform designed to make the TV extra intuitive and context-aware.
Working as an clever companion, VAC helps customers interact with content material extra naturally — from surfacing real-time details about what’s on display screen to supporting on a regular basis actions equivalent to discovering recipes or planning journey. By connecting leisure with on a regular basis utility, it extends the position of the TV past content material right into a extra central a part of the sensible residence expertise.
Samsung’s AI TV lineup elevates films, sports activities and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content material with enhanced readability, depth and distinction. AI Soccer Mode Pro adapts image and sound to match the velocity and depth of dwell play. AI Sound Controller Pro analyzes dialogue, background music and sound results, letting customers fine-tune parts like crowd noise and commentary for a extra immersive expertise.
Advancing Picture Innovation Across Premium Displays
Samsung continues to increase its management in show innovation with its 2026 lineup. At the seminar, the corporate is showcasing its newest Micro RGB know-how, delivering extremely exact coloration management, deeper distinction and a extra immersive visible expertise.
Powered by the Micro RGB AI Engine Pro, the show repeatedly refines coloration and distinction in actual time. It additionally achieves 100% coloration protection of BT.2020, demonstrating extremely correct and lifelike coloration expression. A 75-inch mannequin on show highlights the scalability of the know-how, together with enhanced native dimming efficiency.
Samsung’s 2026 OLED lineup — together with the S99H, S90H and S85H — provides expanded choices throughout completely different viewing preferences, combining deep blacks, wealthy coloration and refined design. The flagship S99H includes a FloatLayer Design for a lighter, extra elevated presence, together with Pantone Validated ArtfulColor for extra trustworthy coloration copy.
To enhance viewing consolation throughout environments, Glare Free know-how is now prolonged to the S90H, serving to scale back reflections and preserve constant image high quality in each vibrant and dim settings.
Extending Performance Across Gaming Displays and Lifestyle Audio
Samsung can also be showcasing its show portfolio past TVs with new high-performance gaming screens and life-style audio merchandise. The gaming lineup on show contains the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh price, alongside the 32-inch Odyssey G8 (G80HS) that includes 6K decision — delivering ultra-fast…
