The cinema business is present process a profound transformation. As audiences more and more search premium and luxurious experiences, theaters are evolving to ship immersive, differentiated environments — and Samsung Electronics is on the forefront of this revolution.
Raising the bar for cinema innovation, Samsung unveiled the newest mannequin of Onyx (ICD) in March. The subsequent era of cinematic experiences will probably be outlined by immersive visuals, improved consolation and a dependable viewing expertise.
In this text, Samsung Newsroom takes a more in-depth take a look at the corporate’s imaginative and prescient for the way forward for cinema by way of Visuals, Space and Consistency.
▲ Samsung Onyx was the focus on the firm’s sales space at CinemaCon 2025, the business’s largest exhibition
Visuals — An Out-of-This-World Screen Experience
Immersion is on the coronary heart of the cinematic expertise — a setting designed to move audiences into the world of the movie. Only in an setting free from the on a regular basis distractions comparable to fixed calls, notifications and family chores can viewers absolutely interact with the story unfolding on the display.
A real cinematic expertise faithfully delivers the filmmaker’s imaginative and prescient, presenting each element, shade and shadow precisely as meant. Onyx brings that imaginative and prescient to actuality.
▲ Pixar’s Inside Out 2 proven on Samsung Onyx, demonstrating the show’s peak brightness and vibrant shade accuracy
Onyx, the world’s first cinema LED show licensed1 by Digital Cinema Initiatives (DCI), delivers superior image high quality in 4K HDR decision with vivid colours, deep blacks and infinite distinction. The readability, precision and wealthy element in every body assist give life to the narrative. Gone are the times of poor edge decision and inconsistent brightness.
▲ Samsung Onyx enhances Pixar’s Lightyear (high) and Soul (backside) with excellent distinction, making darkish scenes extra vivid and immersive
The Onyx display can lend its brightness and readability to purposes aside from film screenings — dwell sports activities, concert events, gaming occasions and company shows, for instance. The potential to host different content material empowers theaters to diversify their choices and create new income streams with out compromising the premium viewing expertise.
▲ A dwell live performance seen on Onyx, demonstrating the show’s shade accuracy and sharp particulars
Space — More Room for Comfort and Flexibility
Comfort and spatial design are additionally key components that set premium cinemas aside. Much like the excellence between financial system and enterprise class on an airplane, the seating expertise could make or break a theater’s attraction. As theaters evolve into premium auditoriums, spacious, comfy seating turns into important.
Onyx helps allow this transformation. Unlike conventional projectors which require separate projection rooms and huge setups, Onyx’s cinema LED expertise maximizes the accessible house in a theater. This permits cinemas to optimize their auditorium areas and gives extra flexibility to put in specialised seating like bigger recliners or eating tables.
Furthermore, new Onyx (ICD) provides versatile scaling choices, permitting screens to be custom-made to suit the dimension of every auditorium, guaranteeing the most effective use of house with out sacrificing image high quality and luxury.
▲ Pixar’s Elio screened on Samsung Onyx that includes luxurious seating for a premium cinema expertise
With Onyx, each seat within the theater provides a dependable high-quality visible expertise — no edge distortion or decision loss — guaranteeing that the complete viewers is absolutely immersed within the story. The mixture of optimized house, enhanced consolation and gorgeous visuals elevates the general cinema expertise.
▲ Samsung Onyx empowers theaters to ship a premium cinema expertise and luxurious eating for…
