Samsung Electronics at the moment introduced that it has maintained its management within the audio-visual sector because the world’s high soundbar model for the 12th 12 months in a row.
According to new analysis from Future Source, Samsung captured 21.5% of worldwide soundbar income and 19.7% of unit quantity in 2025, persevering with its management streak that started in 2014. This milestone, together with 20 years of worldwide TV management,1 reinforces Samsung’s place on the forefront of the house leisure trade.
Samsung’s sustained success within the soundbar market is pushed by superior audio know-how, immersive sound and seamless integration with Samsung TVs. Building on this basis, Samsung will develop its 2026 audio lineup with new merchandise that ship cinema-quality sound tailor-made to totally different dwelling environments.
The lineup will embody:
- HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
- All‑in‑one soundbar HW‑QS90H
- Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi audio system
“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” mentioned Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”
