Affected by weakened channel stocking momentum and a excessive base interval, shipments of the highest 5 pocket book manufacturers fell 33% sequentially in April 2026.
Abstract
DIGITIMES surveyed the worldwide high 5 pocket book manufacturers (excluding Apple) and high three pocket book ODMs’ shipments in April 2026 (excluding removable fashions). In April, with international channel retailers taking a break in re-stocking stock, it led to a mixed sequential cargo decline of 33% for the highest 5 pocket book manufacturers. Compared to the identical interval in 2025, the shipments additionally decreased by practically 3% year-on-year.
The vital sequential drop in general pocket book market shipments in April was attributable to seasonal components in addition to worth hikes carried out by pocket book manufacturers on finish retail costs, which weakened the order pull-in momentum of some channel operators. Additionally, pressing orders from the schooling market and powerful pre-order-pull-in momentum within the earlier month raised the comparability base for April.
These components led to a mixed sequential decline of roughly 33% for model distributors in April 2026, performing worse than the historic common for April. Compared to the identical interval in 2025, since an emergency tariff exemption for notebooks shipped to the US was granted in late April 2025, pocket book manufacturers seized the window to step up shipments, which additionally contributed to the year-on-year decline in April 2026 shipments.
