On February 19, Samsung hosted a particular “Hwaiting Night” occasion at Samsung House in Milan, gathering Team Samsung Galaxy athletes, TeamGalaxy influencers and content material creators for a night of celebration and encouragement on the Olympic Winter Games Milano Cortina 2026.
The visitor checklist featured greater than 130 attendees, together with a world-renowned freestyle skier Alex Hall, Italy’s snowboarding sensation Ian Matteoli, a Swiss snowboarder and content material creator Nicolas Huber and an Italian way of life influencer Ludovica Frasca.
Inspired by the Korean expression “Hwaiting” — a phrase used to cheer somebody on and want them power — the occasion created an area the place sport, tradition and Samsung Galaxy know-how got here collectively in assist of the Olympic motion.
At the occasion, attendees participated in a spread of interactive applications, together with guided excursions round Samsung House, listening to the heartfelt tales of fellow athletes sharing their street to the Olympics. The program additionally featured TeamGalaxy content material captured all through the athletes’ Olympic Games expertise, earlier than wrapping up with attendees watching dwell video games on the large display screen to cheer for his or her home-country groups.
Through the Hwaiting Night occasion, Samsung introduced collectively athletes, influencers and creators on the coronary heart of Milano Cortina 2026. The night was greater than a celebration. It embodied Samsung’s perception that openness creates connection, fostering shared experiences that join folks throughout cultures and languages — demonstrating that “Open always wins.”
