Embodying its human-centered design strategy, “Expressive Design”, Samsung Electronics achieved a outstanding milestone on the globally famend Red Dot Design Award 2026, with all 16 of its submitted entries1 acknowledged.
The Bespoke AI Laundry home equipment — honored with the Best of the Best award — highlighted how dwelling home equipment can evolve into design objects that elevate the general aesthetics of an area.
Samsung Newsroom spoke with designers from the Digital Appliances (DA) Business to debate the evolution of dwelling equipment design and its significance.
Uni-Body Aesthetics for Everyday Living
The Bespoke AI Laundry home equipment — demonstrates how dwelling home equipment can harmonize inside customers’ residing areas. By making use of the uni-body design throughout its lineup — together with separate washer and dryer items, vertically built-in one-body fashions and all-in-one combo home equipment — it creates a unified design language.
Q. What led to the adoption of a uni-body design throughout this yr’s Bespoke AI washer lineup?
Jinsun Park: Samsung’s uni-body design idea serves as a key technique for establishing a constant model id throughout home equipment. Regardless of the shape issue, customers can expertise a constant aesthetic, with the home equipment including to the general environment as furnishings. By eradicating pointless components, this strategy additionally aligns with Samsung’s ESG imaginative and prescient, bettering repairability and lengthening the product lifespan.
Q. The Bespoke AI Combo options key structural modifications. How did you collaborate with the R&D group to include these?
Jinsun Park: The Bespoke AI Combo was designed for customers with restricted house who can not accommodate a separate dryer, so we would have liked to ship the complete efficiency of a standalone dryer inside a compact washer-sized kind issue, which made the design very difficult.
When designing the auto dispenser, we labored intently with the R&D group to rigorously refine pump placement and meeting constructions, securing an extra milliliter of capability throughout the densely packed format.
For the lint filter, we targeted on straightforward entrance entry — even when constructed into cabinetry — whereas sustaining Bespoke’s seamless aesthetic by minimizing seen gaps and joints.
After refining the {hardware} and making a seamless exterior, the designers shifted their focus to the interface. As home equipment turn into extra clever and laundry features extra numerous, they aimed to make the person expertise easier and extra intuitive.
Q. What was the important thing consideration when designing the UX for the 7-inch full-touch show?
Yunkyung Kang: The key was to search out the precise stability between offering extra data and sustaining simplicity, as including extra options could make the product more durable to make use of.
To deal with this, we used 2D and 3D visible components — together with photos and animations — so customers can intuitively perceive the product’s standing with out prior studying.
Beyond its refined exterior and intuitive usability, the Bespoke AI Laundry home equipment extends its innovation to a sustainable manufacturing course of.
Q. How did making use of applied sciences akin to No Spray make a distinction in reaching sustainable…
