Actor Ahn Hyo-seop understands how highly effective a well-crafted scene may be. But at CES 2026, he skilled that impression from a brand new perspective — seeing these moments come to life by means of a very cinematic home-viewing expertise.

Visiting Samsung Electronics’ The First Look 2026 exhibition in Las Vegas, Ahn explored a spread of latest applied sciences designed to make watching, listening and interacting really feel extra immersive and private.
Big Screen. Bigger Emotions.
The centerpiece of the Samsung sales space was the 130-inch Micro RGB TV, winner of a CES Innovation Awards 2026 Best of Innovation. Built with sub-100-micrometer purple, inexperienced and blue LEDs and a seamless floating-screen design, it delivers breathtaking readability and shade depth — qualities that amazed Ahn not solely as a viewer, however as an actor.
“When I watch movies at home, there are always moments where I think ‘This really should be in a theater.’ But with a screen like this, I feel like you could fully immerse yourself at home.”

Inspired by Samsung’s 2013 design legacy, the 130-inch mannequin pairs cutting-edge Micro RGB know-how with a refined aesthetic, enabling the TV to function each a cinematic show and an object of artwork within the residence.
Smarter Watching, Thanks to AI
Ahn additionally explored Vision AI, Samsung’s new suite of clever viewing options that tailor image and sound based mostly on content material and person preferences.
He was particularly intrigued by AI Soccer Mode, which makes use of real-time scene evaluation to optimize visuals and sound, enhancing on-screen ball movement and adjusting commentary quantity ranges to match the second. Viewers may even work together with the TV in actual time to test stats, participant bios and extra by means of Vision AI Companion.

“The AI Sports feature caught my eye right away,” mentioned Ahn. “I honestly thought this could be the next generation of how we experience sports.”
Music Studio 5: Where Sound Meets Style
Among the various merchandise on show, one specifically turned a private favourite for Ahn: Music Studio 5, a Wi-Fi speaker designed in collaboration with famend French designer Erwan Bouroullec, creator of Samsung’s The Serif.
Ahn, a self-professed speaker collector, was immediately drawn to the product’s elegant design and expressive sound.

“I already have six or seven speakers at home, so I was really trying to hold back, but the Samsung Music Studio products made me lose my self-control.”
Music Studio 5 was additionally acknowledged as Best Home Audio by CNET in its Best of CES 2026 awards, additional underscoring its attraction as each a top quality sound system and a design assertion.
Sharpen Skills and Set the Scene: Fender and The Freestyle+
Ahn additionally tried out Fender Play TV, a guitar-learning app developed in collaboration with iconic instrument model Fender. Previously obtainable on Samsung cellular units and tablets, the app now involves life on massive TV screens, inviting customers to apply, play and dive right into a richer, extra immersive music-learning journey at residence.
“Seeing a guitar at the exhibition today and picking it up after a long time brought back a really nice sense of nostalgia. It’s a hobby I used to really enjoy, but I put aside for a while. It definitely made me want to start again.”

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