As the centerpiece of the lounge, the TV is evolving into a sensible platform that understands consumer intent and expands the viewing expertise. Beyond merely enjoying content material, TVs now allow pure conversations, present real-time details about what’s on display screen and supply personalised suggestions.
To meet these altering expectations, Samsung Electronics launched Vision AI Companion (VAC), an built-in AI platform designed for TVs. Exclusive to Samsung TVs, VAC delivers AI-powered companies that current related info with out disrupting viewing and seamlessly join customers to associated content material.
In May, Samsung up to date the VAC consumer interface and accelerated the service’s international rollout. Previously out there in 38 nations together with Korea, VAC has since expanded worldwide,1 with assist prolonged to extra TV fashions. The firm plans to carry the service to further merchandise and markets, giving extra customers entry to AI-enhanced display screen experiences.
Samsung Newsroom spoke with Donghee Han of the Experience Planning Group, Visual Display (VD) Business to be taught extra about how VAC is shaping the way forward for TV viewing.
AI Designed for the TV Screen
As AI turns into more and more built-in into on a regular basis life, shoppers have naturally come to anticipate new AI-powered capabilities from their TVs. Yet questions stay about what position AI ought to play on TVs and which features present significant worth.
“Building on Samsung TV’s longstanding technology leadership, we focused on making a wide range of AI features, content and apps easy to access, so users can enjoy them without navigating complex menus,” stated Han. “Rather than simply showcasing technology, the goal was to bring together genuinely useful features that offer practical support while watching TV and make them available in one place.”
The start line for VAC was the distinctive nature of TV as a tool — one which differs from smartphones or PCs. “Because TV is designed primarily for viewing content on a large screen, AI interactions must be seamlessly connected to what is on screen without disrupting that experience,” he added.
When watching a film, viewers could surprise, “Where was this film shot?” or “Who directed this?” Instead of reaching for a smartphone, they will merely ask questions on what they’re watching and get solutions immediately. “Conversational search allows users to resolve questions in the moment and continue exploring related content,” stated Han. “It’s a fast, intuitive capability that only Samsung TVs can offer and a key differentiator.”
Natural Conversations, Smarter Discovery
VAC’s biggest power is its pure language capabilities, permitting customers to search out content material via conversations that really feel as intuitive as talking with one other individual. While conventional TV voice search sometimes requires an actual title or predefined style, VAC interprets each the context and intent behind a viewer’s request.
“Even without knowing the exact title, users can describe a mood, actor or plot point that comes to mind — such as ‘Find me a movie where justice is served in a satisfying way’ or ‘Find me an animated movie about K-pop stars’ — and the AI understands the context to surface the most relevant results,” Han defined. “Because entering search terms with a TV remote can be cumbersome, the ability to find something by saying what comes to mind is an innovative leap in the viewing experience.”
VAC goes past offering info. “Since video is on the coronary heart of the TV…
