Samsung Electronics and Sony Pictures have launched the Spidey Tracker, an interactive fan expertise powered by Galaxy gadgets, for Spider-Man: Brand New Day. Inspired by a device created within the movie by the character Ned Leeds to trace Spider-Man’s actions utilizing Galaxy gadgets, the expertise has been delivered to life as a devoted web site. Available in 35 nations worldwide, the Spidey Tracker permits followers to trace Spider-Man’s whereabouts each on-line and in real-world areas, partaking with content material related to the movie forward of its theatrical launch on July 31.
The expertise is designed to increase the story past the display and join followers with real-world marketing campaign moments all through the summer time. Through the Spidey Tracker web site and on X @SpideyTracker , customers can observe reported Spider-Man sightings, entry unique content material, uncover hidden Easter eggs and take part in community-driven interactions.
Samsung’s Galaxy ecosystem performs a visual position in Spider-Man: Brand New Day. The movie showcases the portability and suppleness of Galaxy Z Flip utilized by Spider-Man, whereas Galaxy Z Fold and Galaxy Watch assist Leeds as he works to trace the superhero’s whereabouts. Through this integration, Samsung demonstrates how its related applied sciences can assist communication, productiveness and on a regular basis interactions.
Throughout the summer time, the marketing campaign will proceed throughout on-line and real-world areas, with Spider-Man-themed appearances anticipated at stay occasions, venues, creator content material and Samsung Experience Stores. The initiative brings collectively leisure, storytelling and expertise to create a shared fan expertise whereas showcasing the capabilities of Galaxy gadgets by way of one of many world’s most beloved superhero franchises.
