Every so typically, an enormous company manages to play the information cycle excellent. Generally such issues aren’t really useful and might pretty simply backfire, however the MillerCoors-owned Blue Moon Brewery would have been foolish to not have capitalized on yesterday’s large announcement from Jeff Bezos’s Blue Origin.
The firm fired off a foolish tweet yesterday and is doubling down with the announcement of a restricted version keg “inspired” by the newly introduced Blue Moon lunar lander. It’s set for a launch in July, to coincide with the 50th anniversary of the Apollo 11 moon touchdown.
As for what it should seem like — the above is clearly only a mockup. One assumes Bezos and co. should play alongside if the factor goes to seem like Blue Origin’s mannequin, with a few faucets up high. Pricing, accessible and all that good things shall be arriving nearer to its July 20 launch. The actual factor, in the meantime, isn’t set to reach till 2024, coinciding with Vice President Mike Pence’s said targets for a U.S. return to the lunar floor.
In the meantime, you may watch the total unveiling right here:
