After finding smashing success with its Kindle with Special Offers, Amazon.com has introduced a 3G model for $ 164. Many believe the online retailer’s next move will be a tablet computer.
Amazon recently reported the Wi-Fi Kindle with Special Offers has become the best-selling member of the Kindle line of e-readers in the U.S. Now the 3G model will follow in its footsteps to give customers access to money-saving special offers, such as $ 10 for a $ 20 Amazon gift card, $ 500 off HDTVs, and more.
“It’s been just six weeks since we introduced the new $ 114 Kindle with Special Offers, and already customers have made it the best-selling member of the Kindle family,” said Jay Marine, director of Amazon Kindle. “In response to customer requests, we’re now making these money-saving special offers available for Kindle 3G.”
The Tipping Point
What types of ads will users see while reading on an ad-supported Kindle? Ads for cars from Buick, ads for Olay products from Proctor & Gamble, and ads for Visa, among others. These companies are sponsoring the first series of screensavers designed for Kindle’s electronic ink display.
Kindle with Special Offers 3G will also offer Amazon deals like $ 6 for six Audible Books (normally $ 68), $ 1 for an album in the Amazon MP3 Store, $ 10 for $ 30 worth of products in the Amazon Denim Shop or Amazon Swim Shop, a free $ 100 Amazon gift card when you get an Amazon Rewards Visa card, and 50 percent off a Roku streaming player.
“When you get below $ 200 and you start approaching $ 100, you get into the ‘I don’t need to ask my wife if I can buy this’ category,” said Rob Enderle, principal analyst at the Enderle Group. “The break point shoots up the potential audience by a factor of 10 at each point. Being able…
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