Coming up on September 13th and 14th, Zoom can be holding its fifth annual Zoomtopia person occasion. Like final 12 months, the 2021 Zoomtopia can be an all-digital occasion, which offers attendees entry to an enormous quantity of content material throughout and after the occasion.
Since its inception, Zoomtopia has been a well-liked occasion for Zoom’s clients, however one may make the argument that that is crucial Zoomtopia to this point. All indicators level to an indefinite interval of hybrid work. Clearly, companies want to grasp the evolution of collaboration expertise to allow a clean transition from distant work to hybrid. This would be the key theme at Zoomtopia 2021, making this a essential occasion within the progress of digital transformation.
Zoomtopia 2021 Preview
Below is a preview of Zoomtopia and what attendees ought to be looking out for:
- Hybrid work finest practices. While it’s simple for everybody to speak about this subject, placing it into apply is a much bigger problem and Zoomtopia has an whole monitor devoted to this subject. There are the product periods, which is able to embody matters corresponding to Zoom cellphone, Zoom rooms and others. But the occasion additionally features a session on firm tradition in a hybrid surroundings hosted by Zoom’s Chief People Officer, Lynne Oldham. There’s additionally a session on easy methods to make digital conferences higher than an in particular person one. A can’t miss agenda merchandise is the analyst panel on this subject that includes me in addition to fellow analysts, Craig Durr (Wainhouse), Dave Michels (Talking Pointz) and Roopam Jain (Frost and Sullivan).
- Vertical utilization. One of the large classes from the previous 18 months is that not all Zoom utilization is created equal. The manner a Okay-12 makes use of Zoom is totally different than the best way monetary providers does, which is totally different than the best way healthcare makes use of it. This 12 months’s Zoomtopia is loaded with vertical finest practices and case research. Some of the industries being represented are Okay-12, increased schooling, healthcare, authorized, authorities, monetary providers, and others. I’ve all the time discovered these kinds of periods to be a helpful manner of studying some ideas and methods to make Zoom work higher in particular environments.
- Zoom companions. The time period “collaboration” could be very broad, and no single vendor can present all issues collaboration. This makes a vendor’s skill to companion essential to create a clean work expertise. Zoom has a really sturdy companion ecosystem and lots of of them can be at Zoomtopia, together with DTEN, Dropbox, Logitech, Carahsoft, Neat, Yealink and AWS.
- The way forward for occasions. One of the byproducts of hybrid work is the rise of hybrid occasions. As I take a look at my occasion calendar by means of the rest of the 12 months, a number of are deliberate in particular person, however the majority are digital. It’s price noting that each one the in-person occasions are hybrid and can include a digital part. Zoomtopia does have few periods on occasions, which might present steerage and finest practices. More attention-grabbing is that Zoomtopia 2021 is being held on the brand new Zoom Events, the corporate’s all-in-one platform for digital occasions. In addition to keynotes and periods, Zoom Events presents an exhibit corridor, trade showcase and talent to customise.
- Collaboration safety. When the pandemic began, Zoom had a handful of safety points that it shortly resolved by means of inner innovation, acquisitions, and a few key hires, corresponding to its CISO Jason Lee, who held key safety place at Salesforce and Microsoft. Since then, Zoom has been very clear with safety and has been a pacesetter within the trade. If safety is a priority to your group, the Zoomtopia agenda incorporates a number of periods on this subject, together with a CISO panel led by Lee.
- Zoom Apps. The shift to utility platform is a significant…
