Home General Various News Why Apple’s ‘Crush’ advert is so misguided

Why Apple’s ‘Crush’ advert is so misguided

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Welcome to Week in Review: TechCrunch’s e-newsletter recapping the week’s greatest information.

This week Apple unveiled new iPad fashions at its Let Loose occasion, together with a brand new 13-inch show for the iPad Air, in addition to Tandem OLED and a brand new M4 chip for the iPad Pro. But its advert for the brand new iPad Pro made the most important waves from the occasion, for all of the improper causes. For Apple completionists, we compiled all the new bulletins in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is dealing with yet one more federal security probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took middle stage at this yr’s Met Gala. AI-generated photographs of Katy Perry and Rihanna, neither of whom attended the occasion, went viral on X. reminder that we will’t consider all the pieces we see on-line.

It’s been a giant week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new options for each ChatGPT and GPT-4. CEO Sam Altman denied studies that the corporate was making ready to announce a rival search engine product forward of Google’s I/O convention. Read extra

Say hey to the portal: A brand new, always-on video portal lets individuals in New York City and Dublin work together in actual time. Portals.org, the group behind the mission, needs it to encourage individuals to work together with each other “above borders and prejudices.” Read More

OpenAI explores permitting AI porn: The firm launched a brand new NSFW coverage meant to start out a dialog about the way it would possibly permit specific photographs and textual content in its AI merchandise. But can we belief OpenAI — or any generative AI vendor — to do it proper? Read More

Cops can’t use Microsoft’s AI device: Microsoft has reaffirmed its ban on U.S. police departments from utilizing generative AI for facial recognition by means of its enterprise-focused device: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he’s not on Bluesky’s board. In a press release, the corporate thanked Dorsey for his assist funding Bluesky and mentioned they’re actively seeking to change his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group launched its first-quarter earnings report, which reveals a gentle decline of Tinder’s paying person base. But Hinge is on observe to turn out to be a “$1 billion revenue business,” partially as a result of its à la carte choices for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has began shifting its lyrics function behind a paywall in an try to entice extra customers emigrate to its Premium subscription service, invoking the ire of customers. Read More

Analysis

Apple’s “Crush” advert is disgusting: Devin Coldewey says Apple’s newest advert that crushes analog artistic instruments into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s chapter threatened hundreds of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple results on its founders — together with those that misplaced their firms within the fallout. Read More

Is rabbit’s R1 actually that dangerous?: Much has been mentioned about rabbit’s bold R1 AI assistant and it not residing as much as its guarantees. Devin argues that despite the fact that it seemingly shipped too early, an experimental gadget like this can be a enjoyable have a look at a attainable future. Read More



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