Walgreens Boots Alliance, a world chief in retail and wholesale pharmacy, yesterday introduced an expanded partnership with Microsoft and Adobe. WBA’s goal is to really personalize its omnichannel healthcare and retail providing by creating a brand new digital expertise and buyer insights platform.
With this new personalization platform, Walgreens will launch an individually tailor-made prescription expertise for sufferers at Walgreens.Boots will launch a bespoke magnificence expertise for purchasers by enabling Boots Beauty Consultants to supply customized product suggestions.This new platform can even dramatically improve WBA’s advertising and marketing effectiveness and energy the corporate’s strategic initiative round mass personalization – delivering the correct presents and content material to the correct buyer, in the correct context, on the proper time and thru the correct channels.
Here’s how Microsoft and Adobe are concerned:
Microsoft Dynamics 365 Customer Insights will function WBA’s Customer Data Platform (CDP) to supply a unified, 360-degree view of the client and unlock insights that energy customized buyer experiences.Adobe’s Customer Experience Management (CXM) options will allow the corporate to ship these unmatched buyer experiences, with the trade’s solely end-to-end answer for analytics, content material administration, personalization, marketing campaign orchestration and extra.
“There’s no denying that the retail industry has been in a constant state of change over the past several years and consumers expect personalized interactions, connected online and in-store experiences, and high-quality customer service when they shop,” mentioned Shelley Bransten, CVP Retail and Consumer Goods Industries, Microsoft. “Through this strategic partnership, Walgreens Boots Alliance is transforming the future of retail, health and beauty, creating digital experiences that make shopping fun and rewarding. Dynamics 365, Power Platform and Adobe’s Experience Cloud will provide deep insights and a single view of the customer, enabling the nurturing of customer relationships on one platform for highly tailored experiences.”
