The launch of the Galaxy Fold will herald the arrival of a complete new class of smartphones, introducing one of the significant improvements in smartphone know-how up to now decade. Samsung launched a brand new video on April 15, forward of the business launch of the system.
This video dramatizes the system’s distinctive trait, the foldable display screen, by a powerfully crafted dance efficiency, created by world-renowned choreographer Amy Gardner.
The movie follows a dancer as she breaks free from rigidity and bodily constraints. She strikes by a interval of self-exploration and right into a state of self-realization that manifests in a robust dance sequence. The movie then resolves with the reveal of the Galaxy Fold, clasped within the dancer’s hand. The music is a contemporary reinterpretation of ‘Tom’s Diner’ from the critically acclaimed artist Santigold.
Pio Schunker of Samsung’s international advertising workforce stated, “As much as the Fold is a brand-new category-changing device, we challenged ourselves to create a marketing campaign that was on-par with this product. Therefore, we did not rely on ‘traditional’ launch ideas where it was focused mostly on communicating product features – but rather on how we could communicate effectively with our target audience emotionally. As you can see from our initial teaser using the bold Korean type on a global scale, we continued to do our best to deliver the product story in unique and new ways with the Galaxy Fold.”
The video gives viewers a tantalizing new perspective on Samsung’s most superior and revolutionary system so far. Further Galaxy Fold movies, embracing a variety of imaginative ideas, shall be launched on Samsung’s social media within the run as much as the system’s international launch.
