Denmark-based collaborative robotic vendor Universal Robots (UR) will strengthen advertising in China and Taiwan by means of establishing an Asia Pacific utility laboratory in Shanghai, China, a UR+ certification middle in Shenzhen, China, and a coaching middle in Taipei, Taiwan, in accordance with firm Greater China normal supervisor Adam Sobieski.
Demand for industrial robots in China took up 1 / 4 of world whole in 2015 and the proportion rose to one-third in 2018, in accordance with IDC. Noteworthy is that the deployment density of business robots in China and Taiwan is comparatively low. For instance, 97 industrial robots have been deployed per 10,000 staff on common in China in 2017 and the typical deployment density was 197 industrial robots in Taiwan, far beneath 710 ones in South Korea (the very best amongst all international locations) and 658 ones in Singapore. This means that there’s giant market potential for collaborative robots in China and Taiwan.
UR has greater than 700 gross sales brokers all over the world and over 70 of them are in Greater China, Sobieski mentioned. In efforts to beef up advertising within the China market, UR will add gross sales brokers there, Sobieski famous.
UR+ is an ecosystem of builders of software program/{hardware} matched with UR collaborative robots reminiscent of grippers, torque sensors and vision-based recognition options, Sobieski indicated. There are 138 {hardware} objects and software program options passing UR+ certification at the moment, Sobieski mentioned. The UR+ certification middle to be established in Shenzhen would be the globally second one subsequent to the one one in Denmark at current, and UR plans so as to add one other in Beijing, northern China, and Taipei every, Sobieski famous.
UR had a market share of about 50% for collaborative robots in China in 2018 and goals to keep up such a degree in 2019, Sobieski mentioned.
Once collaborative robots are adopted, customers will spend money on upkeep and are fairly unlikely to vary suppliers, in accordance with business sources. In addition, if collaborative robots show to be efficient in mountain climbing productiveness or effectivity in manufacturing, customers’ fellow makers could also be inclined to observe swimsuit, equal to multiplier impact in advertising for collaborative robotic distributors, the sources mentioned. These are causes for UR to strengthening advertising in China and Taiwan, the sources analyzed.
A Universal Robots-developed collaborative robotic
Photo: Universal Robots
