As AI advances quickly, AI house home equipment are more and more built-in into on a regular basis life, easing the burden of housekeeping and enhancing comfort. Since the official launch of its Bespoke AI lineup final yr, Samsung Electronics is tripling its main AI house equipment fashions in 2025, providing extra decisions to shoppers.1
The firm’s final aim is to remove family chores altogether by means of AI home equipment that may make selections and function autonomously.
At the forefront of this imaginative and prescient is Bespoke AI — one of many 4 core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a brand new class of AI home equipment that perceive customers and act independently to ship customized experiences. With distinctive options like Screens, Bixby and Vision, Samsung is redefining what AI home equipment can supply.
To discover the route, objectives and client advantages of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the primary interview in a four-part collection.
Reducing Chores With Bespoke AI, Powered by Screens, Bixby and Vision
Q1. What is the last word worth that Bespoke AI goals to ship?
Bespoke AI refers to AI home equipment that ship actually customized equipment experiences, based mostly on deep understanding of every person’s way of life and desires. It’s designed for customers who search extra ease, consolation and comfort of their day by day lives. Samsung’s product improvement is targeted on advancing the connection between AI and units in order that home equipment can perceive customers and act on their behalf — in the end reaching zero housekeeping.
Q2. What makes you imagine that Bespoke AI can considerably cut back housekeeping?
Bespoke AI is constructed on three foundational applied sciences: Screens, Bixby and Vision — and it’s this mix that allows solely new experiences within the house.
- On merchandise such because the Bespoke AI Family Hub, hybrid fridges, washers, dryers and cooking units, screens permit customers to intuitively verify and management features, enhancing each comfort and accessibility. They additionally function management hubs for the entire house by means of SmartThings connectivity.
- Bixby, Samsung’s voice assistant, is being utilized throughout your complete Bespoke AI lineup. Its rising presence permits customers to manage home equipment by voice alone, providing a hands-free expertise that lowers boundaries to make use of.
- Vision expertise is constructed into merchandise such because the Family Hub fridge, the 9-inch display screen fridge, the Bespoke AI Steam robotic vacuum and ovens. These home equipment can acknowledge objects on their very own to help with family chores — representing a transparent evolution towards decreasing the burden of house administration.
Samsung can be increasing Wi-Fi connectivity throughout its product lineup to allow extra superior, linked options. For instance, 91% of Bespoke Four-Door Refrigerators (FDR) bought globally are actually Wi-Fi enabled.2 Samsung has already expanded its AI equipment lineup to greater than 3 times the dimensions of final yr’s — and is anticipated to take care of sturdy progress into 2026.
AI That Handles Cooking and Laundry With Ease — Even Responding to Each Family Member’s Voice
Q3. What are the distinctive benefits of Bixby in Bespoke AI home equipment in comparison with different merchandise?
Bixby has been enhanced with a big language mannequin (LLM) tailor-made for home equipment, enabling customers to work together naturally with their units by means of conversation-like instructions.
Voice ID, newly launched this yr, takes personalization a step additional. In shared households, it acknowledges who’s talking and tailors responses accordingly.3 When a person asks, “What’s on my schedule?” Bixby will pull up their calendar, not another person’s. It…
