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Toshiba Memory to Rebrand as “Kioxia” in October

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Toshiba Memory Holdings Corporation introduced right this moment that it’s going to formally change its title to Kioxia Holdings Corporation on October 1, 2019. The title Kioxia (kee-ox-ee-uh) shall be adopted for the names of all Toshiba Memory firms, largely efficient on the identical date.

Kioxia is a mix of the Japanese phrase kioku that means “memory” and the Greek phrase axia that means “value.” Merging “memory” with “value,” Kioxia represents the corporate’s mission to uplift the world with “memory,” which kinds the inspiration of the corporate’s imaginative and prescient. Kioxia will domesticate the brand new period of reminiscence, outlined by quickly growing calls for for large-capacity, high-performance storage and information processing, which positions the corporate to develop sustainably as a number one flash reminiscence producer for a few years to return.

“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” stated Stacy J. Smith, government chairman of Toshiba Memory Holdings Corporation. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”

Toshiba Memory Corporation has pushed the technological evolution of flash reminiscence from its invention of NAND flash reminiscence in 1987 via its introduction of the most recent 3D flash reminiscence, BiCS FLASH. As society creates growing quantities of energetic information via new applied sciences akin to 5G, IoT and cloud computing, extra reminiscence and storage is required than ever earlier than. As an business pioneer and continued international chief in flash reminiscence and solid-state drives, we’re properly positioned to allow our digital society to launch into a brand new period of reminiscence.

Kioxia’s Mission

Uplifting the world with “memory” –

By evolving “memory,” we create uplifting experiences and alter the world.

Kioxia’s Vision

With progressive reminiscence expertise on the core, we provide merchandise, companies and programs that create selection and outline the long run.



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