There’s a lot riding on Titanfall. Not only is it the first game in a brand new first-person shooter franchise, it’s also the first marquee title for Microsoft’s Xbox One console. Though developed by a third-party developer, Respawn Entertainment, the game is exclusive to Microsoft’s platforms: Xbox One, PC, and in a few weeks, Xbox 360.
It’s been hyped for months and launched with a flashy worldwide marketing campaign. Statues of Titans, the enormous mechs that give the game its name, have popped up in cities around the world. Ads are abundant across TV, billboards, the Web, Twitch, and YouTube. Titanfall is doing its damnedest to make sure that everyone knows about Titanfall and everyone who wants to play it: it’s unmissable.
Raising expectations higher still is Titanfall’s pedigree. While Titanfall is Respawn’s debut game, the studio is heavily staffed by former Infinity Ward staff who left the company amid lawsuits and bad blood. Infinity Ward’s Call of Duty: Modern Warfare has come to define the twitch multiplayer first person shooter: tight maps, tons of unlocks, and a style of gameplay that rewards fast reflexes over critical thinking.
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Ars Technica
