It’s clear that Gen Z has an affect on app consumption. Known because the “mobile-first generation,” they make up about 40% of all cell customers worldwide. Curious about their preferences, we lately contacted the app intelligence agency Appfigures, which offered an summary of the 50 most downloaded apps by Gen Z this 12 months.
However, because of privateness guidelines, we had been unable to acquire knowledge for customers aged 13 to 17. The agency solely shared whole obtain numbers for customers aged 18 to 24, and the information is proscribed to customers within the U.S., so it doesn’t present a whole image. Even so, this offers us an thought of the preferences among the many older phase of this technology.
From in style e-commerce and social media platforms to picture enhancing instruments, let’s take a better take a look at the apps which have resonated with this demographic in 2024.
Based on knowledge from iOS and Android customers within the U.S., essentially the most downloaded app from January to October was Temu, the favored on-line market that provides practically each kind of product you’ll be able to consider at closely discounted charges.
Gen Z younger adults have downloaded the app 41.98 million occasions, indicating that the huge number of inexpensive gadgets is very interesting to this specific group regardless of their dedication to sustainability and the continuing debates round quick style. Temu additionally bets on gamification methods to inspire customers, similar to coupons, rewards, and free items.
In distinction to Temu, its competitor, Shein, managed to garner solely 14.68 million new downloads. This determine doesn’t essentially mirror a dwindling curiosity within the app. Instead, it means that this particular demographic of younger adults could have already put in it on their units.
Not surprisingly, TikTok is in second place subsequent to Temu with 33.23 million downloads. The short-form video app is in style amongst customers aged 18 to 24 for a number of causes, the obvious being that it serves as a go-to supply for fast-paced, simply digestible content material. Interestingly sufficient, the Gen Z-dominated app can also be most popular as a search engine over Google.
Another main video platform, YouTube, stays in style amongst Gen Z younger adults. Over a span of round 10 months, the cell app amassed 14.03 million new installs, Appfigures famous. While this quantity just isn’t as excessive as TikTok’s, it nonetheless signifies vital engagement amongst this group.
Interestingly, additionally they appear to be driving progress within the quick drama app trade. One of the most recent apps gaining consideration is ShortMax, which options about 1,000 quick movies throughout varied genres, together with drama, romance, and mysteries. Data exhibits that 18- to 24-year-olds have put in the app over 10 million occasions up to now in 2024.
In addition to their spending and streaming habits, Gen Z younger adults have additionally been downloading Meta’s household of apps. Threads tops the record at 32.32 million installs, adopted by WhatsApp at 28.42 million, Instagram at 26.29 million, Facebook at 20.58 million, and Messenger at 17.63 million.
Since Threads was the latest to launch, it is smart that it has extra new downloads. Additionally, there appears to be renewed curiosity in Facebook following the redesign aimed toward participating this social media-savvy technology. (While we can’t definitively decide whether or not the replace straight influenced the spike in downloads, it’s price noting the potential correlation.)
Google, one other tech big, has additionally amassed an honest quantity of downloads up to now this 12 months. The search engine app noticed 17.65 million installs, whereas different Google-owned merchandise Chrome and Meet noticed 10.19 million installs and 9.63 million, respectively. Meanwhile, Google Drive garnered 7.22 million downloads, and Google Photos had 6.79 million.
Another not-so-shocking…
