“We believe that art is for all. Expanding access through digital activations allows us to have a lasting relationship with art lovers around the world.”
– Stephen Mannello, Head of Retail and Licensing at The Metropolitan Museum of Art
Since final 12 months, Samsung Art Store customers have been in a position to show iconic art work from The Metropolitan Museum of Art (The Met) on The Frame — reworking the TV right into a digital canvas that infuses creative aptitude into any area. By partnering with Samsung, the general public has an opportunity to view historic artifacts by means of immersive digital experiences that may be loved from dwelling.
The Met seeks to develop artwork training whereas exploring new methods for expertise to positively affect cultural alternate and encourage audiences world wide. The aim is to bridge the hole between the previous and the current to create a future the place magnificence and creativity can flourish anyplace.
Samsung Newsroom sat down with Stephen Mannello, Head of Retail and Licensing at The Met, to debate the partnership with Samsung and the way expertise can positively affect the museum expertise.
▲ The Metropolitan Museum of Art has partnered with Samsung Art Store to democratize entry to its world-class assortment of artwork.
A New Partnership for the Digital Age
Q: What is your position at The Met? How do you affect the museum and customer expertise?
I’m the Head of Retail and Licensing at The Met which suggests I work with The Met Store and our licensees to develop merchandise, publications and experiences that draw from the museum’s huge assortment of artwork spanning 5,000 years and produce it into the palms of customers world wide.
My position affords a singular alternative to create a reference to guests and customers by means of merchandise that interact, educate and encourage them to expertise The Met’s 19 completely different assortment areas in new methods. Proceeds from our work return to help the research, conservation and presentation of The Met’s assortment, so there’s a tangible affect to the merchandise and experiences we develop.
“We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.”
Q: What was the preliminary focus for The Met when it started collaborating with Samsung Art Store final fall?
Working with Samsung Art Store allowed us to step into a singular area the place expertise meets digital innovation and inside design. Our inaugural assortment spans time and place to incorporate highlights from The Met’s 17 curatorial departments which customers of The Frame can discover and show of their properties.
Sharing these beloved works with Samsung Art Store has allowed us to current a small a part of what The Met has to supply to a worldwide viewers of artwork and design lovers like by no means earlier than — and that is solely the start of what we hope shall be a longstanding relationship. We stay up for sharing extra of our assortment and exploring completely different thematic choices that encourage and delight Samsung Art Store customers sooner or later.
Q: Over the previous few months, how have The Frame customers responded to The Met’s assortment?
We had been overwhelmed to see how common art work from The Met has been on the platform. It is a real testomony to the enduring attraction of items like Vincent van Gogh’s “Wheat Field with Cypresses” or Emanuel Leutze’s “Washington Crossing the Delaware” — each of that are common points of interest in our galleries and translate fantastically when skilled digitally on The Frame.
▲ “Wheat Field with Cypresses” by Vincent van Gogh on The Frame
Impressionism With The Met and Art Store
Q: Samsung Art Store will characteristic a choice of Impressionist works this month from The Met’s assortment. What is the importance of this new choice?
The Impressionist motion started in 1874, simply 4 years…
