Samsung Electronics introduced a brand new partnership with Art Basel’s present in Basel, world’s premier artwork honest held yearly in Basel, Switzerland, presenting The Frame as its official visible show. During the occasion, varied artwork works can be exhibited on The Frame in a vivid 4K QLED show at Samsung The Frame Lounge.1
This yr, Art Basel’s Basel honest will host 286 galleries from 40 international locations and territories going down at Messe Basel from June 13 to 16.
▲ Samsung’s Lifestyle TV ‘The Frame’ turned the primary official visible show for Art Basel
Samsung The Frame Lounge is a sales space devoted to The Frame at Art Basel in Basel 2024 the place guests will be capable of take pleasure in outstanding works of contemporary and up to date artwork by way of The Frame’s cutting-edge show.
The Frame is a life-style TV that doubles as a digital canvas, displaying art work or photos on the display when the person just isn’t watching TV. Users can entry greater than 2,500 items of artwork together with works from essentially the most distinguished artists, museums, and business tastemakers by way of Samsung Art Store, a subscriber-exclusive service.
The Frame is particularly nicely suited to show artwork in occasions like Art Basel because it minimizes gentle reflection with the Matte Display, permitting folks to admire artwork below overhead room lights and even daylight. Earlier this yr, The Frame additionally turned the primary within the business to earn the Pantone® Validated ArtfulColor certification, which highlights its distinctive colour replica functionality.
▲ The Frame will show varied works of contemporary and up to date artwork at Samsung The Frame Lounge, a sales space devoted to The Frame at Art Basel in Basel 2024
“The Frame is a display that has the power to deliver the artist’s message as well as the beauty of the work itself,” mentioned Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “We are especially excited to provide art lovers with a special screen experience on The Frame through this collaboration with Art Basel.”
Samsung Electronics goals to solidify The Frame’s repute as a conduit for artwork by introducing an immersive digital expertise for artwork lovers worldwide.
▲ The Frame, in 2024, turned the primary within the business to earn the Pantone® Validated ArtfulColor certification
▲ The Frame was introduced because the official visible show for Art Basel 2024
1 Samsung The Frame Lounge can be positioned in Hall 1, adjoining to the Unlimited sector, at Messe Basel throughout Art Basel in Basel 2024. Title and site topic to vary with out prior discover.
