Samsung Electronics will host The First Look on January four at 7:00 PM PST within the Latour Ballroom on the Wynn Las Vegas. At the occasion — set to happen two days earlier than the opening of CES 2026, the world’s largest IT and client electronics present — the corporate will unveil its imaginative and prescient for the DX (Device eXperience) Division in 2026, together with new AI-driven buyer experiences.
TM Roh, CEO and Head of Device eXperience (DX) Division, would be the keynote speaker for The First Look. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, can even seem on stage to share their respective enterprise instructions for the upcoming 12 months.
The occasion shall be streamed reside on Samsung Newsroom, Samsung Electronics’ official YouTube channel and in addition to Samsung TV Plus, the corporate’s FAST (free, ad-supported TV streaming) service. Additional Samsung occasions and exhibitions will happen on the firm’s unique exhibition on the Wynn Las Vegas by January 7.
