At its core, tv is about image high quality. As the world’s No. 1 TV model, Samsung Electronics has constantly prolonged its lead on this discipline, securing an unequalled place within the pursuit of excellence.
The mark of true management, nonetheless, lies not solely in image high quality itself but in addition within the general viewing expertise. Samsung’s 2025 OLEDs embody this with Glare-Free1 and AI gamma-adjusting applied sciences, improvements that reduce distractions to ship an optimum viewing expertise. To uncover the main points behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.
▲ Mirae Shin with the brand new 2025 Samsung S95F OLED TV
Enhanced Glare-Free Technology: Bright or Dark, Always Clear
OLED is famend for delivering good blacks, vivid colours and ultra-fast response occasions — strengths made potential by its self-emissive design, which permits every pixel to generate shade or block gentle with out the necessity for a backlight.
Yet the high-gloss finishes typically used to maximise these strengths are inevitably weak to reflections from exterior gentle sources. While a theater-like setting that blocks all ambient gentle can be best, the viewing environments of TV customers are hardly ever good. Sunlight streaming by home windows in the course of the day or the glow of front room lights within the night can replicate off the display, making it tough to really respect what’s on-screen.
This is the place Glare-Free expertise makes the distinction. By successfully lowering reflections and glare, it permits viewers to expertise OLED to the fullest in any setting.
Select 2025 Samsung OLEDs ship a powerful Glare-Free efficiency with a specifically engineered low-reflection layer that disperses exterior gentle and reduces inner light-scattering with out distorting image high quality. Compared to earlier fashions, it reduces reflections by greater than 25%.2 This efficiency has additionally been verified by UL Solutions, a worldwide certification group.3
“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin defined. In observe, this implies viewers don’t have to fret about washed-out colours attributable to daylight when watching films or diminished particulars in darkish sport scenes below ambient lighting.
▲ Comparison: OLEDs with/with out Glare-Free expertise in a vibrant viewing setting. Select 2025 Samsung OLEDs reduce viewing interference from exterior gentle sources by leveraging a particular low-reflection layer.
Bringing Hidden Details to Light With AI Gamma Technology
Samsung hasn’t missed software program improvements, both. While Glare-Free expertise gives a bodily resolution to cut back interference from exterior gentle sources, AI gamma adjustment provides one other layer of refinement. 2025 Samsung OLEDs optimize content material by utilizing AI to regulate gamma values, which consult with numerical measurements that outline the correlation between the brightness of an enter sign and the luminance displayed on-screen.
Human imaginative and prescient is extremely delicate to delicate distinction variations in darkish areas, however responds much less acutely in vibrant areas. Gamma adjustment compensates for this, making distinction seem extra pure to the attention. When successfully applied, it permits viewers to understand advantageous particulars even in shadowed scenes, all whereas delivering extra vivid and lifelike visuals.
▲ 2025 Samsung OLED TVs provide an AI-based gamma adjustment characteristic to optimize every scene by content material and ambient gentle.
“Our enhanced gamma-adjusting expertise makes use of AI algorithms to investigate the common brightness of every scene in actual time, then mechanically adjusts the gamma worth based on the encircling lighting…
