Tesla has not too long ago filed a brand new trademark for its model underneath restaurant providers, an indication the corporate is perhaps lastly gearing as much as ship on an concept that CEO Elon Musk and different firm executives have mentioned publicly since not less than 2017.
The firm utilized for 3 new logos that can cowl the classes of: “Restaurant providers, pop-up restaurant providers, self-service restaurant providers, take-out restaurant providers, in keeping with the May 27 submitting with the United States Patent and Trademark Office that was first reported by Electrek. The utility is awaiting examination and might be reviewed by an lawyer round August 27.
You is perhaps considering, how does the restaurant trade slot in with the world’s most influential luxurious electrical automotive firm? Let’s take it again to 2017, when then-CTO JB Straubel stated at a FSTEC restaurant-technology convention that the corporate may transfer into the restaurant enterprise. The concept was to show EV charging stations into full-service comfort shops that additionally serve meals. Tesla has tried out a scaled down model of that concept by creating lounges just like the one at its Kettleman City, California Supercharger station.
Tesla CEO Elon Musk then expanded upon the comfort retailer concept and tossed out on Twitter — as he does — a restaurant idea. “Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA.”
A number of months later, Tesla did the truth is apply for a restaurant and supercharger station, however has been comparatively quiet in regards to the potential enterprise enterprise since. The firm, which not too long ago dissolved its communications crew, didn’t reply to requests for extra data on Tesla’s plans to open a restaurant charging station, or whether or not different eating places would be capable to use the brand to create the same enterprise mannequin.
Tesla’s iconic ‘T’ brand is featured on the USTPO utility to be trademarked to be used by eating places. The firm additionally utilized for logos for the phrase ‘Tesla’ itself, in addition to a stylized model of the phrase.
Tesla utilized for a trademark underneath restaurant providers for a stylized model of the corporate title.
With this submitting, it appears like Tesla is perhaps taking the required steps to maneuver forwards with Musk’s plans to create a Sonic-meets-fueling station. This shouldn’t be the primary time the restaurant trade and the auto trade have collided. The Michelin Guide, wherein the loss or acquisition of a star may make or break a restaurant, was initially compiled in 1900 by brothers Andre and Edouard Michelin who needed to create demand for vehicles, and subsequently, the tires they manufactured. So they created an intensive information of eating places and lodges, in addition to mechanics and gasoline stations alongside the way in which, so folks is perhaps inspired to make use of their newfound mobility to discover their style buds and the world.
Tesla’s supercharger restaurant isn’t fairly as revolutionary as that, but it surely does invite creativity to the EV recreation by offering folks with one other incentive construction to buy a brand new car – even when that incentive is just to seem stylish whereas basking within the nostalgic glow of the previous. And who is aware of, possibly the waiters will serve up burgers on electrical curler skates, too.
