The Olympic Games Paris 2024 has made historical past, electrifying the City of Light and the remainder of the world with thrilling competitors. Captivating performances within the breaking, skateboarding and browsing competitions — three of the latest sports activities to be a part of the Olympic Games — garnered a bustling neighborhood of supporters and championed a brand new period. Now, greater than ever, the Olympic Games is pivoting to welcome new sports activities because the occasion seeks to attach with a brand new technology of athletes and followers.
To rejoice breaking’s debut at Paris 2024 and the second Olympic Games look of browsing and skateboarding, Samsung is embracing the close-knit communities of every sport and showcasing a few of their largest stars. Team Samsung Galaxy members Grace “Sunny” Choi (Breaking, USA), Johanne Defay (Surfing, France) and Karam Singh (Breaking, Great Britain) joined Samsung for Chat with Team Samsung Galaxy — an unique dialog by which they opened up about their sports activities’ recognition on a worldwide stage and what this implies to the communities standing behind them.
Samsung Newsroom joined followers and media at Olympic™ rendezvous @ Samsung | Champs-Elysees 125 on August 10 to listen to extra in regards to the trailblazing athletes’ journey to the Olympic Games.
▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi join with followers and media at Olympic™ rendezvous @ Samsung | Champs-Elysees 125.
Breaking, skateboarding and browsing — together with their communities — replicate Samsung’s marketing campaign theme of “Open always wins” which facilities across the core perception that something is feasible with an open thoughts. In line with this, Samsung developed a three-part docu-series specializing in the brand new Olympic Games sports activities.
Chat with Team Samsung Galaxy featured a screening of two of those movies — “Breaking Boundaries,” developed in shut collaboration with Pro Breaking Tour (PBT), and “Next Wave,” developed in shut collaboration with World Surf League (WSL). In the movies, Team Samsung Galaxy athletes and trade legends share their views on the brand new sports activities and rejoice their communities.
▲ Screening of the docu-series at Olympic™ rendezvous @ Samsung | Champs-Elysees 125
Moderator Saïd El Abadi, a journalist from French media outlet CNews, kickstarted the dialogue by asking Singh about his neighborhood again in Derby, England, and what it meant to breakers there for the game to be a part of the Olympic Games. The breaker additionally mentioned his personal private mission of supporting the following technology and serving to them pursue their passions in opposition to all odds.
“Thanks to the Olympics, now your parents and grandparents will know what breaking is. It’s going to have a huge impact on the community and young kids out there who are striving for greatness,” he mentioned. “Just remember, it’s all about the journey. No matter what life throws at you, stay open to the opportunities it brings.”
▲ Karam Singh of Team Great Britain
As Team France’s Olympic bronze medalist in browsing, Defay mirrored on the significance of staying open-minded and embracing new experiences whereas recounting her experiences browsing in Teahupo’o, Tahiti.
“Paris 2024 has been such an amazing experience. Coming home with a bronze medal is just the cherry on top,” she mentioned. “Surfing has taught me a lot of life lessons, and this was no exception. It’s so unpredictable, you never know what wave you’re going to get. You just have to keep an open mind and give it your all.”
▲ Johanne Defay of Team France
▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi reply questions from followers and media.
▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi talk about the highway to the Olympic Games Paris 2024.
After an attractive dialogue with the Team Samsung…
