Unless you’re within the bleach, hand sanitizer or disinfectant enterprise, you’re most likely involved concerning the impression that the coronavirus is having on your enterprise. Seemingly in a single day, imprecise considerations within the U.S. concerning the ripple impact from China have spiraled into widespread fears. Stock costs have plunged and left many companies anxious about how a lot havoc the virus will wreak.
As far as I can inform, there’s no definitive playbook for how one can greatest protect our companies and model. But listed here are a number of the “do’s” that may show you how to to climate the storm.
Data Point No. 1: Do supply prospects flexibility.
Several airways are proactively providing to waive change charges for a sure time interval. This offers prospects some respiratory room to make the most effective journey determination and can improve loyalty to the model.
Data Point No. 2: Do good in the event you can.
Zoho simply introduced it’s going to present Remotely, its new digital collaboration and productiveness platform, freed from cost to anybody who wants distant working instruments due to the coronavirus epidemic. Not all firms have one thing they may give away—or the monetary wherewithal to take action. But take into consideration the products and providers you supply, and see if there are any prospects. Even a really small however significant supply will likely be remembered and probably open the door to new paying prospects down the highway.
Data Point No. 3: Do be a cleanliness freak.
If you personal a storefront, fitness center, restaurant or some other kind of enterprise that is dependent upon foot visitors, be certain that your facility is squeaky clear. Inform your prospects concerning the additional measures you’re taking through indicators, emails, social media, and so on. Have plenty of hand sanitizer and moist wipes out for purchasers to make use of. My YMCA has all the time carried out a very good job with this, however has just lately added extra dispensers and posted indicators reminding members to maintain gear clear. However, a good friend of mine instructed me that the fitness center she goes to hasn’t taken any added precautions—and he or she’s contemplating switching. Would you somewhat go to a fitness center or restaurant that goes above and past—or the one which doesn’t?
Data Point No. 4: Do present your providers remotely in the event you can.
It’s tax time! Are you an accountant? Sign up for a video conferencing instrument and supply your prospects the chance to fulfill with you remotely. But this is only one instance—there are numerous professionals, from attorneys to physicians, who can think about offering this selection.
Data Point No. 5: Add new on-line channels.
If you don’t promote your merchandise on-line, now is an effective time to arrange an e-commerce web site or begin promoting by third-party channels akin to Etsy or Amazon. You additionally wish to construct engagement on on-line social channels by providing related content material to assist folks nest at residence extra comfortably. For occasion, gyms can present train movies, and eating places can supply recipes to assist folks put together wholesome meals at residence.
Data Point No. 6: Take benefit of sluggish occasions to work on the enterprise.
Often, we’re so busy maintaining with day-to-day operations in the enterprise that we don’t take time to work on the enterprise. If issues are sluggish,…
