Spotify introduced Gen AI advertisements, amongst different modifications to its promoting enterprise, at an occasion in New York City on Thursday. Notably, the corporate launched a brand new programmatic providing, the Spotify Ad Exchange (SAX), which permits advertisers to succeed in Spotify’s logged-in customers through real-time auctions.
Expanding on the SAX information, Spotify mentioned it inked new partnerships with Google’s demand-side platform, Dispay & Video 360, and Magnite, with Yahoo DSP, Adform, and others to return “soon.” The Trade Desk can be supported. SAX will provide “full addressability” and measurement capabilities, the corporate mentioned.
Partners will initially be capable of promote inside Spotify’s audio, video, and show codecs throughout music, with podcast assist on the way in which. SAX will likely be out there within the U.S., Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.
In one other main announcement, the corporate mentioned it’s integrating AI into its promoting choices by permitting entrepreneurs to make use of Gen AI to create scripts and voiceovers for his or her audio advertisements utilizing Spotify Ads Manager within the U.S. and Canada.
Spotify says using its AI instruments will come at no extra value to advertisers.
The modifications had been pitched to entrepreneurs as a method to attain the coveted Gen Z demographic, who entry the streaming service all through the day, not simply once they’re engaged immediately with the app and looking out on the display. The firm touted that it now has over 251 million Gen Z customers on its service.
