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Snapchat Ads Limitless Snaps, Looping Videos

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Your messages on Snapchat no longer have to be time-limited. The app has introduced two features: Limiteless Snaps and Looping Videos. With the former, you’ll be able to send a picture without placing a time limit. That means the picture won’t disappear from the receiver’s app until they close the snap.

Looping Videos are self-explanatory. They’ll continue playing in perpetuity.

Limitless Snaps brings the company away from its ephemeral messaging roots, though it’s changed in many other ways since it was founded. Snapchat also distributes news-style content and will be home to original shows.

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