Your messages on Snapchat no longer have to be time-limited. The app has introduced two features: Limiteless Snaps and Looping Videos. With the former, you’ll be able to send a picture without placing a time limit. That means the picture won’t disappear from the receiver’s app until they close the snap.
Looping Videos are self-explanatory. They’ll continue playing in perpetuity.
Limitless Snaps brings the company away from its ephemeral messaging roots, though it’s changed in many other ways since it was founded. Snapchat also distributes news-style content and will be home to original shows.
