Exhibit will present guests with immersive expertise that artistically represents Samsung’s design philosophy
Samsung Electronics at this time introduced that it’ll maintain its design exhibit at Milan Design Week’s Fuorisalone 20241 from April 16 to 21. The exhibit is situated at Le Cavallerizze, within the prestigious Leonardo da Vinci National Museum of Science and Technology in Milan, Italy. At the occasion, Samsung’s Corporate Design Center’s exhibition, “Newfound Equilibrium,” will showcase Samsung’s user-centered design philosophy, “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.”
“Design must fully take the human experience into consideration, and Samsung’s design principles achieve this,” mentioned TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “With our human-centered design philosophy, we aim to create a future that harmonizes with the lives of our customers through innovation with purpose.”
Five Unique Spaces Bring Essential∙Innovative∙Harmonious to Life
Samsung’s “Newfound Equilibrium” exhibition at Milan Design Week 2024 will showcase an inspiring imaginative and prescient for a greater future that encompasses the steadiness between individuals and expertise. To make an impression on attendees, the exhibit will function media artwork that awakens the senses — significantly sight, listening to and odor.
Anchoring the multi-sensory expertise, the immersive set up guides guests by means of 5 areas that specific Samsung’s Essential⸱Innovative⸱Harmonious design id as a considerate composition of sunshine, sound and digital interactions. The 5 areas that talk with guests by means of shows, sensors and light-weight are titled “Essence,” “Innovation,” “Harmony,” “Infinite Dream” and “New Dawning.” As guests method the screens within the areas, translucent components grow to be particular shapes and textures, and the shapes past the window seem as if they’re approaching onlookers, permitting them to immerse themselves within the dream of an infinite future drawing nearer.
Through collaborations with the human craftsmanship of ceramic masters MUTINA, and wooden veneer wizards ALPI, the Bespoke Refrigerator and AirDresser have additionally been reimagined contemplating the co-existence of individuals and expertise.
Samsung’s “Newfound Equilibrium” exhibition is situated at Via Olona, 6 bis, Milan and provides free entry, on the following occasions/dates:
- 10 a.m. to 7 p.m. (April 16-18)
- 10 a.m. to eight p.m. (April 19-20)
- 10 a.m. to six p.m. (April 21)
For extra information, photographs and movies, please go to Samsung Newsroom and Samsung Design throughout Milan Design Week 2024.
1 Fuorisalone is the set of occasions held in several areas of Milan throughout Milan Design Week.
